One year, countless everyday moments, and a growing community that believes comfort is more than just clothing. One year ago, Thirtieth was born from a simple belief that getting dressed should feel effortless, comforting, and true to yourself. Inspired by the idea of slowing down and embracing life's quieter moments, the contemporary Indian apparel label has spent the past 365 days creating clothing that feels as good as it looks.
As the brand celebrates its first anniversary, Thirtieth marks the milestone with the launch of a limited-edition capsule collection featuring fresh silhouettes and thoughtfully designed pieces that continue its signature aesthetic of ease, versatility, and everyday wearability.
To thank its growing community for being part of the journey, the brand is giving 30% off across its new capsule collection as well as existing favorites from previous collections, available. "What began as an idea to make everyday dressing feel softer has grown into a community of women who choose comfort without compromising on style.
This first year has been filled with learning, experimentation, and immense gratitude. Our anniversary collection is a celebration of everyone who has believed in Thirtieth from day one, and we're excited for everything that lies ahead." Muskan Yadav, Founder of Thirtieth.
Since its launch, Thirtieth has focused on creating contemporary wardrobe essentials made from relaxed fabrics, easy silhouettes, and timeless prints, pieces designed to move effortlessly through everyday life, whether it's a coffee run, a weekend getaway, or simply spending a slow afternoon with friends.
The new capsule collection builds on this philosophy with refined designs, easy-to-style separates, and essentials that reflect the evolving spirit of the modern Thirtieth woman confident, authentic, and unapologetically herself. Looking ahead, the brand plans to continue expanding its collections while staying true to its core belief: that comfort should always feel like a reward.
About Thirtieth
Thirtieth is an Indian contemporary apparel brand designed for everyday ease. Inspired by the metaphor of the 30th day of the month, the brand dresses those who seek ease, presence, and authenticity. Designed and made in India, Thirtieth creates clothing that feels personal, intentional, and quietly confident.