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Radico Khaitan Limited donates Rs 51 lacs for flood relief in Kerala

Web Admin

Web Admin

5 Dariya News

Chennai , 28 Aug 2018

Radico Khaitan Limited, one of the largest spirits companies in India, as a concerned corporate donated Rs. 51 lacs for Kerala CM Relief Distress Fund today. Radico Khaitan supports the government of Kerala in these difficult times of tragedy which has caused mass devastation across the state due to floods. Mr. Amar Sinha, COO, Radico Khaitan Limited, met the Hon’ble Kerala CM, Pinarayi Vijayan, on 25th August 2018 and contributed the amount towards the CM Distress Relief Fund."As a responsible corporate, Radico Khaitan Limited stands firmly with the people of Kerala in this hour of need,” said Mr. Amar Sinha, COO, Radico Khaitan Limited in an official statement. “We whole-heartedly support the ongoing relief operations to help rebuild lives of the affected people in Kerala,” he added.

About Radico Khaitan :

Radico Khaitan Limited (“Radico Khaitan” or the Company) is among the oldest and one of the largest manufacturers of Indian Made Foreign Liquor (“IMFL”) in India. Earlier known as Rampur Distillery, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. Driven by the vision of the promoters, in 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically. This is a true testament to the Company’s R&D strength and understanding of customer preferences. The Company’s brand portfolio includes After Dark Whisky, Contessa Rum, Magic Moments Vodka, Morpheus Brandy, Old Admiral Brandy and 8PM Whisky. Currently, the Company has four millionaire brands which are 8PM Whisky, Contessa Rum, Old Admiral Brandy and Magic Moments Vodka. Each of these brands sell more than a million cases per year.Over the years Radico Khaitan has been focusing on the premiumisation of its portfolio. The Company has launched six new brands in the past five years, all of which are in the premium category. Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has three distilleries in Rampur, Uttar Pradesh and one in Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 157 million litres and operates 32 contract bottling units spread across the country.

 

Tags: Pinarayi Vijayan , Commercial , Flood Relief

 

 

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