In a unique blend of cinema, culture, and spirituality, the team of the upcoming pan-India epic fantasy film Nagabandham officially launched the Anantha Padmanabha Swamy Ratha Yatra in Hyderabad. Produced by Kishore Annapureddy and Nishitha Nagireddy under the banners of NIK Studios and Abhishek Pictures, the initiative marks a distinctive promotional campaign for the film ahead of its worldwide release on July 3.
The grand event witnessed the unveiling of a majestic idol of Lord Anantha Padmanabha Swamy, offering devotees and attendees a spiritually enriching experience. The beautifully crafted idol became the centerpiece of the celebrations, drawing admiration from devotees, film enthusiasts, and members of the public alike.
Speaking at the launch, lead actor Virat Karrna thanked everyone who attended despite the heavy rains. "Our entire team has worked tirelessly on this film for the past two years. I hope audiences visit theatres on July 3 and bless us in the same way they have blessed this event.
Through this Ratha Yatra, we will travel across several cities, and I hope people will make our film a grand success. I am grateful to director Abhishek Nama for giving me the opportunity to be a part of his dream project. Though our producers, Nishitha and Kishore, are newcomers, they backed this film with remarkable courage and conviction.
My thanks also to Nabha for sharing the screen with me," he said. Director Abhishek Nama emphasized that the initiative is about much more than promoting a film. "Thank you to everyone who travelled from far-off places and joined us despite the rain.
This is not merely a promotional event for a movie. It is an effort to reconnect with our culture, traditions, and roots, and to pass them on to future generations. We hope this initiative resonates with everyone, and we seek your blessings and support."
He further expressed gratitude to the producers for supporting such an ambitious vision. "This project would not have been possible without their unwavering support. I pushed Virat to his limits during the making of the film, and he dedicated himself completely, even working through a severe illness.
Once audiences watch this film, they will truly understand his potential. I also thank Nabha and hope everyone enjoys the music composed by Junaid and Abhi. We wish for the Anantha Padmanabha Swamy Ratha Yatra to become a grand success," he added.
The Anantha Padmanabha Swamy Ratha Yatra, conceptualized and announced by the Nagabandham team, will travel across multiple cities, carrying a message of faith, heritage, and cultural pride while building anticipation for one of the year's most awaited cinematic spectacles.
With the unveiling of the grand idol and the launch of the yatra, Nagabandham has set the stage for a promotional journey that transcends cinema, celebrating India's rich spiritual and cultural legacy.