In a significant step toward promoting women empowerment and local entrepreneurship, Devyani Rana, Vice President of Bharatiya Janata Yuva Morcha (BJYM), today launched “Gau Shakti Floor Cleaner” an eco-friendly and organic cleaning product crafted by the women of Nagrota constituency.
The product, made from natural cow-based ingredients, symbolizes a blend of traditional wisdom and modern enterprise, setting a new benchmark for self-reliant rural industries in Jammu & Kashmir.
Addressing a gathering at the launch event, Ms. Rana said that Gau Shakti is more than just a household product it represents a movement of empowerment, sustainability, and dignity for the women of Nagrota.
“This initiative is not just about a product it’s about a movement. We are creating opportunities for women to become self-sufficient, to take pride in their work, and to actively contribute to the social and economic progress of our constituency,” she remarked.
She further highlighted that the initiative aligns with the vision of Prime Minister Narendra Modi’s “Vocal for Local” and “Aatmanirbhar Bharat” campaigns, encouraging communities to build sustainable livelihoods through indigenous innovation and collective effort.
Devyani Rana also paid heartfelt tribute to her late father, Shri Devender Singh Rana, acknowledging his enduring dream of a prosperous, progressive, and self-reliant Nagrota. “My father dreamt of a vibrant Nagrota where every section of society could thrive with dignity and opportunity.
He firmly believed that empowering women is the foundation of a strong community. I am committed to carrying forward his legacy and dedicating myself fully to the inclusive and sustainable development of our constituency,” she said.
The Gau Shakti project, spearheaded by women’s self-help groups (SHGs), aims to provide employment, skill development, and financial independence to rural women. The eco-friendly cleaner is made using locally sourced cow dung and herbal extracts, promoting both cleanliness and environmental sustainability.
In addition to Gau Shakti, Ms. Rana also applauded other successful ventures initiated by the women of Nagrota, such as the ‘Pooja Sathi’ Dhoop Cones, a line of aromatic incense products that has recently made its way to Amazon and other major e-commerce platforms.
These ventures reflect the growing entrepreneurial spirit among women in the constituency, demonstrating that local products can achieve recognition and success on the national stage. Following the event, Ms. Devyani Rana interacted with local shopkeepers in Nagrota Bazar, where she discussed various issues concerning small businesses and traders.
She spoke with them about the recent GST benefits and reforms introduced under the leadership of Prime Minister Narendra Modi, highlighting how these measures have simplified taxation and provided relief to entrepreneurs, small vendors, and the trading community.
She encouraged local business owners to take full advantage of these initiatives to strengthen their enterprises and contribute to the broader vision of an economically vibrant Nagrota. Ms. Rana reiterated her commitment to strengthening women-led enterprises, providing market linkages, and ensuring that both rural women and small entrepreneurs are integral to Nagrota’s growth story.
The event concluded with enthusiastic participation from local women entrepreneurs, youth leaders, and residents who hailed the initiative as a symbol of hope, progress, and empowerment for the constituency.