The United States has historically been the number one destination for people who look to fulfill their dreams and live the American Dream. As a result, immigrants arrive at the American borders in their hundreds of thousands every year in search of a better life, and this is a reality that is epitomized by the life of Mohd J Asfour, an entrepreneur and founder of LR Miami. Asfour was born and raised in Amman city, the capital of Jordan. From a tender age, he was enchanted by the prospect of creating something of his own that would bring pride and joy into his life. As a result, in 2012, he enrolled in Princess Sumayah University for Technology (PSUT) in Amman, Jordan, to pursue electrical power and energy engineering, where he graduated in 2018.
After attaining his degree, he was employed to work as an electrical engineer at a real estate company known as 'Fawaz Al Hokair' in Riyadh, Saudi Arabia. Asfour would then move to Dammam, Saudi Arabia, with the same company to work on a different project named “Al- Nakheel Mall,” where he was tasked with supervising and improvising the project. He continued working with the company for a year, after which he migrated to the United States to pursue his MBA in Miami, Florida (Yadav, 2022). While in Miami, Asfour took his first steps towards entrepreneurship in 2019 by establishing a pet service on Instagram that was called “Woof Woof” services. He provided an array of services such as grooming, feeding, monitoring health, and other special care services.
With time, Asfour gravitated to actualize his love for wheels as he had been obsessed with high-end vehicles prompting him to create a profession out of it. He established a new car rental label known as ‘LR Miami,’ which he started with one vehicle. As business blossomed, he increased his fleet to twenty-one luxurious vehicles in a fraction of time. Asfour’s hard work, determination, and dedication to his label earned him special recognition in the market. He has expanded his business to include an apparel brand with the name ‘LR clothing’. He has also ventured into fashion with his label ‘LR Shoes’(Yadav, 2022). Most importantly, Asfour began a record label ‘LR Miami Entertainment’ which signed Island boys, an American hip-hop duo that gained notoriety via the social media platform TikTok.
In addition to being a business magnate, Asfour is an outstanding leader as he became the Chief Operating Officer (COO) of Throwback Cigars under an LLC called Ayade Cigars. His LR brand has a net worth of $2.4 million, and his success is a testament to his resilience, determination, and hard work. Mohd J Asfour has a net worth of $19 Million as reported.In conclusion, Mohd Asfour is a shining example of an entrepreneur who came from rags to riches, highlighting that the American Dream as a national ethos is alive and well. Asfour came from Jordan to the United States to pursue his MBA. He first established a pet service known as “Woof Woof,” which provided an array of services, including grooming, feeding, monitoring health, and any other special care services.
He advanced to establish a car rental company known as ‘LR Miami’ that has since expanded to include fashion labels ‘LR Shoes’, ‘LR Clothing’, and ‘LR Miami Entertainment’, and his LR brand has grown and is currently worth $2.4 million. Through his company, LR Miami Entertainment, Asfour became the manager of Island Boys, a sensational hip-hop duo, and he also became the COO of Throwback Cigars. Asfour embodies the true spirit of an entrepreneur as he has surmounted all the hurdles and challenges that life has thrown to him, ultimately emerging as a successful entrepreneur who never stopped at any bumps that he faced in life.