Tuesday, 05 March 2024

 

 

LATEST NEWS To promote organic farming,Harchand Singh Barsat meets farmers at the Farmer's Market Meet Hayer hails Chief Minister and Finance Minister for development-oriented and pro-people Budget Indian Actor Varun Dhawan Net Worth March 2024 Esports Integration: The Convergence of Skill-Based Gaming and Competitive Sports Mahila Morcha's Outreach Initiative- Bjp Punjab's Mahila Morcha Takes Out Nari Shakti Vandan Yatra In Patiala Chief Minister Sukhvinder Singh Sukhu launches Mobile Veterinary Services Mann government committed to welfare of farmers; Rs.2107CR allocated for strengthening irrigation system in state: Chetan Singh Jouramajra CGC Jhanjeri Hosts Prestigious Hackathon 2024, Attracts Global Participation Tamannaah Bhatia earns global recognition after 19 years of hard work in cinema Naveen Patnaik completes straight 24 years as CM of Odisha DDC Doda Harvinder Singh reviews progress of JJM works JJM functionaries receive operations, management training DLSC recommends Rehber-e-Khel teacher cases for final selection Annual Board Exam : Deputy Commissioner Poonch reviews preparedness of stakeholder departments DG Rural Sanitation Anoo Malhotra tours Ganderbal DC Bandipora Shakeel ul Rehman chairs meeting regarding pending NHRC cases DC Udhampur Saloni Rai reviews Maha Shivratri festival arrangements in Udhampur Mandeep Kaur assesses progress of works on waste treatment facility at Kot Bhalwal DDC Member Kupwara call on Lt Governor 45000 children administered Polio Doses in Doda District on day 1 04 Days Training programme for Pani Samitis commences at Kulgam

 

Big screen vs OTT: Is shortening the release window key to coexistence?

Listen to this article

Web Admin

Web Admin

5 Dariya News

New Delhi , 14 Feb 2021

The idea of simultaneously releasing films in theatres and on OTT platforms caught the world by surprise, but there seems to be an alternative to the model that is brewing in India, which is shortening the gap between theatrical release and OTT release.The trend came to notice first when the Tamil film "Master", starring Vijay and Vijay Sethupathy, dropped digitally within days of release in January."Can foresee the fight of windowing b/w cinemas & OTT by reducing the gap time period. Like #WarnerBros releases in US simultaneous with @hbomax many #Hindi films too may try same, South has already reduced time gap unknowingly. Time to retrospect, Pan India Industry norm is need of the hour," trade expert Girish Johar tweeted at that time.In fact, the Tamil film "Aelay", featuring Samuthirakani, Manikandan, and Mathumathi, found itself in trouble when theatre owners got to know of the producer's plan to release the film on OTT within a short time from release. Now, the film will have a direct television premiere.Rajender Singh Jyala, Chief Programming Officer, INOX Leisure Ltd said: "These are extremely unusual times for the industry, as few stakeholders have deviated from the age-old and globally prevalent theatrical windowing system due to the prolonged closure of cinemas."

"Any movie, which skips a theatrical release, impacts the commercial value chain in a substantial manner, from its overall collections perspective. We are confident that once we return to normalcy with all states allowing cinema operations and full capacity seating, producers will continue to follow the usual windowing pattern," he added.Asked how theatres and streaming platforms can coexist, Siddharth Anand Kumar, Vice President, Films and Events at Saregama India Ltd, told IANS: "OTT platforms have definitely created a healthy disruption in the content creation space. Now we can see strong, edgy, gritty narratives aimed at engaging specific target groups. The overdependence on star driven vehicles is also waning.""Thematically, too, there is a lot more diversity in the content ecosystem. OTT budgets are getting bigger, the canvas is expanding and even the so-called 'smaller' films have something that sets them apart. OTT platforms, frankly, have negligible space for mediocrity," Kumar shared."The audience is growing increasingly discerning and can opt out of a weak narrative with the click of the remote, so to offer them anything below par is self-defeating. Today, quality matters, be it in a series, a film or a stage play. Big budget films lend themselves naturally to the big screen and yes, there will always be an audience for lavish blockbusters. Eventually though, good content will have the last word on the big and small screen," he concluded.

 

Tags: Tollywood , Entertainment , Actor , Actress , Cinema , Movie , OTT platforms

 

 

related news

 

 

 

Photo Gallery

 

 

Video Gallery

 

 

5 Dariya News RNI Code: PUNMUL/2011/49000
© 2011-2024 | 5 Dariya News | All Rights Reserved
Powered by: CDS PVT LTD