Rayat Bahra University School of Management Studies (USMS) organized a guest lecture on “Digital Marketing & AI Automation for Modern Businesses,” aimed at enhancing students’ understanding of contemporary business practices. The session began with a warm welcome by Dr. Sunayna Khurana, Dean, USMS, who highlighted the importance of such academic-industry interactions.
She emphasized the growing relevance of AI-driven marketing and the need for students to stay updated with evolving digital trends in today’s competitive landscape. Dr. Anshu Gauba, Head of the Department, also addressed the gathering and encouraged students to actively participate in such sessions.
She underlined the role of digital transformation in management education and its impact on shaping future business leaders. The lecture was delivered by Ms. Jyoti Malhotra, CEO and Founder of Kingsland Digital, along with her team of industry experts.
Drawing from her extensive experience, Ms. Malhotra provided a comprehensive overview of modern digital marketing strategies and tools. She elaborated on key areas such as social media marketing, search engine optimization (SEO), content marketing, and online branding.
The speaker also demonstrated how businesses effectively use digital platforms to engage audiences, build brand identity, and drive growth. A key highlight of the session was the introduction to AI-based tools for analytics, customer targeting, chatbots, and automated content creation, showcasing their increasing significance in modern business operations.
The session was highly interactive, with students enthusiastically participating in discussions and activities. Practical demonstrations further enriched their learning experience. Overall, the lecture proved to be highly informative and impactful, successfully bridging the gap between academic knowledge and industry requirements while equipping students with valuable insights into digital marketing and AI automation.