Mia by Tanishq, one of India’s leading precious fine jewellery brands, presents its Valentine’s Day campaign featuring celebrated sports icons and real-life couple, Dinesh Karthik and Dipika Pallikal. Conceptualized by Famous Innovations, the campaign captures the essence of modern-day love and thoughtful gifting through playful yet emotional visuals, showcasing the couple’s dynamic bond in a heartening and authentic narrative.
The campaign beautifully captures the essence of meaningful gifting, amalgamating humour and genuine emotion. Set to a soft, uplifting soundtrack, the film opens with Dipika waking to find Dinesh, apron-clad, humorously narrating her morning routine in his signature commentary style while carrying a breakfast tray.
Beneath the cloche lies a Mia box which Dinesh opens to show a dazzling Mia Toi-et-Moi ring. This sparks a tender moment between the couple as Dinesh transitions from playful commentator to doting husband, delivering a wholesome Valentine’s proposal. Dipika matches his charm with her own cheeky wit, culminating in an intimate, touching moment as he places the ring on her finger, celebrating their love with warmth and smiles.
Known for their inspiring journey of unwavering love and shared success, the charming duo perfectly embody contemporary relationship values of celebrating each other as individuals and together, that Mia by Tanishq celebrates. They push the audience to take Valentine’s as the perfect opportunity to celebrate their partners for the love, understanding and unwavering support that they offer every day.
Speaking about the campaign, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq, said, “At Mia, we believe love is woven into the fabric of everyday moments, the whispered promises, the thoughtful gestures that speak louder than words. This Valentine’s Day, we celebrate the beauty of these delightful surprises and the joy of gifting through our heartwarming film featuring Dinesh Karthik and Dipika Pallikal.
Just like their story, we hope every Mia piece you gift your partner becomes a romantic gesture that echoes in their heart, a love that grows brighter with each passing day.” George Kovoor, Chief Creative Officer, Famous Innovations (South), said, “Every year, couples strive to make Valentine’s Day unforgettable. This year, Dinesh Karthik and Dipika Pallikal provide them the perfect inspiration.
In this film, they craft a truly romantic moment—with a dazzling twist. The highlight comes when DK transforms a simple gesture into an extraordinary memory by gifting Dipika a stunning Mia diamond ring. Together, DK and Dipika not only make this Valentine’s Day film exceptional but also beautifully embody everything Mia represents in their own unique and heartfelt way.”
To further celebrate love in all its phases and forms, Mia by Tanishq has launched the Cupid Edit 3.0, its Valentine’s Day collection inspired by the multifaceted nature of love, featuring around 40 stunning pieces of jewellery. With this collection, Mia brings a unique blend of innovation, versatility, and sentiment, making it the ultimate gifting option this Valentine’s season.
About Mia by Tanishq
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern, and chic jewellery. For the young, the young at heart and the stylish, Mia crafts gold jewellery in designs that are unique, minimal and extremely versatile. Featuring a wide range, the collections from Mia are designed to style one for every moment and every occasion effortlessly. Crafted in 18kt & 14kt gold, the Mia has over 2500 designs of stunning diamond jewellery starting at Rs.4999/-*. Mia is a network of 215+ exclusive stores and present in leading Tanishq stores across 75 cities within India. Their store at the Burjuman Centre in Dubai marks the launch of Mia’s international presence.