Medusa Beverages stepped into the beer market in 2018, driven by a vision of its Founder, Avneet Singh, to create affordable beers for the millennials. Ever since the inception of the brand, they have been on an extraordinary journey.
The brand is making great progress towards surpassing the remarkable goal of 160 crores in revenue for the year 2023 – 24. Moreover, they have accomplished impressive sales numbers and grabbed a market share of 17% in the canned beer industry in Delhi.
The great minds behind the operations of Medusa have grown from 4 to 70 employees, covering North India. Furthermore, the beer is manufactured in 3 breweries located in different parts of North India. The brand has made remarkable progress since its initial stage of manufacturing through a contract with one brewery in Punjab.
Speaking on this remarkable achievement, the Founder of Medusa said,“Our goal has always been to provide the best beer in the market and I am grateful to our consumers for the love they have shown for Medusa.
It has been a wonderful five years and we have grown every step of the way. We are so proud of what we have achieved with Medusa so far and we are truly excited for the journey ahead. We will continue to strive for the best.”
Medusa has a dedicated marketing team that consistently strives to maintain its unique and quirky image in the market. The brand’s packaging reflects the same, with modern and unconventional designs that make it stand out from other brands. The brand’s logo takes inspiration from the captivating and beautiful Medusa in Greek Mythology, who was later cursed by Athena.