To popularize its snow capped mountains, scenic destinations and host of adventure activities, Jammu and Kashmir Tourism Department continued its promotional campaign in major metropolitan cities of Pune and Bangalore.Scores of tourism players from Karnataka attended the road show and linked with their counterparts from J&K to create business opportunities for themselves in the tourism sector.While highlighting the unmatched tourism products of Jammu and Kashmir, Additional Secretary Tourism Naresh Kumar urged tourism players present on the occasion to take advantage of the business opportunity and collaborate and partner with the tourism players of J&K.“Jammu and Kashmir is completely safe for tourism and especially for female tourists,” he emphasized and added that thousands of the tourists both domestic and foreign continue to visit J&K and are at the moment enjoying their stay at world-famous winter and ski destination of Gulmarg.Also speaking on the occasion, Chairman Houseboat Owners Association Abdul Hamid Wangnoo gave a detailed presentation on the historical background of the houseboats of Kashmir, their unique charm and art and craft that set them apart from the rest.He said tourists intending to visit Kashmir and staying in beautiful and comfortable houseboats will be given 30 percent discount as a goodwill gesture.At Pune, Director SKICC Javed Bakshi drew attention of the tourism players to the varied tourism products of Jammu and Kashmir including the immense potential in Meetings, Incentives, Conferences and Exhibitions (MICE) Tourism, Golf and Adventure Tourism.The roadshow at Pune was organized by the J&K Tourism Department in collaboration with Pahalgam Hotel and Restaurant Owners Association (PHAROA).President PHAROA Asif Iqbal Burza also spoke on the occasion and highlighted immense potential of the Pahalgam for leisure, adventure, pilgrimage, MICE and golf tourism.