Becoming a singer is no child’s play, everyone wishes to have a mesmerizing voice. With the advancement of technology, anyone can emulsify his or her voice today. But only a few are really blessed with a mesmerizing voice and they indeed are the one who is destined to be a singer. One such lucky and talented person is singer ‘Rico’. The songster thoroughly justifies the meaning of his name which is rich, well off, delightful, lovable, dazzling and great, that’s what ‘Rico’ means in the Spanish language.His versatility is shown in every genre whether it is romantic, sad with his debut track ‘TereBina’ and ‘Baarishan’ respectively, he can even sing in many languages as Hindi, English and Spanish. As a respectful gesture, he has sung a cover song ‘Kinara’ of legendary ‘BabbuMaan’. All his previous songs were immensely loved by the audience. Now he is going to make people drool on his energetic bhangra number titled Yaaran De Yaar ‘24 x 7’. The audio of the song has already been released and is successful to mark his presence in audience’s mind. The energetic beats to the songs are given by the prominent music director ‘The Boss’ under music label ‘TOB Talent On Board’. ‘Dhokhebaaj’ fame singer-lyricist ‘ManjinderBrar’ penned down the lyrics of the song. The video is all westernized which is directed under ‘Filmy Gang’ by promising director duo of Punjabi industry ‘Divyajot Singh’ and ‘RajbirDhanjal’.
At this moment the singer‘Rico’ stated, “I can explain my music as the Sufi rock as it is a pure amalgamation of urban looks and desi lyrics. ‘24 x 7’ is a song that gives real meaning to friendship. I personally believe that if your well-wishers and friends are around nothing can stop you from becoming big and never let you fall apart. I just wish audience will feel that connection and accept it”.The video directors ‘Divyajot Singh’ and ‘RajbirDhanjal’ said, “We are so excited about the song. We put our best to make it worth. If we talk about ‘Rico’ he is not only talented but he is equally passionate and has a clear vision what he wants. It was amazing working with ‘Rico’ and the whole team. We are just hoping that audience will see our efforts and love it”.‘Baljinder S. Mahant’ from TOB gang said, “Me and my team always try to give something new to an industry 24 x 7 is also a step towards it. This is pure friendship anthem on which each and every people will enjoy. I believe this song will be evergreen as it will not fade with time even after 10 years this song will be as fresh as it is today. For ‘Rico’, I can say he is a complete package of swag, singing, talent and I stronglybelieve that he will come as one of the most talented artists in 2018. Lastly, I am obliged to an audience for loving and having faith in our every project”.The song has already released worldwide on the official YouTube channel of TOB on 5th January 2018.