Toyota Kirloskar Motor today announced that the recently launched all-new Toyota Fortuner has received over 10,000 booking orders in a short span of less than two months of its launch in India. Deliveries of the new Fortuner began right after the launch in November 2016 and ever since, the company has already delivered close to 5000 units of the vehicle. The company’s focus right now is to ensure timely delivery of the vehicle as the new Fortuner currently has a waiting period of 2-3 months. Expressing his view on this remarkable milestone, Mr. N. Raja, Director & Sr. Vice President, Marketing & Sales, Toyota Kirloskar Motor said, “The new Fortuner has received a phenomenal response from our customers and the market. A true testimony to this lies in the fact that even though the new Fortuner was launched a day prior to the announcement of demonetization in India, it did not dampen the spirits of our customers who have been waiting for the all-new Fortuner. We thank our customers for such an encouraging and inspiring start to this iconic brand’s second innings in India.We have noticed a significant pull for the automatic transmission in both the four wheel and two wheel drive variants. This goes to show customers’ willingness to upgrade to higher variants. We have also noticed a significant preference towards the colour Super White contributing to close to 60% of the total orders received. Right now, our main focus is to deliver the product to the customer at the earliest so that they don’t have to wait too long.” Launched in 2009 in India, the popular SUV has a base of more than one lakh happy customers in the country.
Overview of TKM
Company name
Toyota Kirloskar Motor Private Limited
Equity participation
TMC: 89%, Kirloskar Group: 11%
Number of employees
Approx. 7, 000 +
Land area
Approx. 432 acres (approx.1,700,000 m2)
Building area
74,000 m2
Total Installed Production capacity
Upto 3,10,000 units
Overview of TKM 1st Plant:
Established
October 1997 (start of production: December 1999)
Location
Bidadi
Products
Innova, Fortuner manufactured in India.
Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity
Upto 1,00,000 units
Overview of TKM 2nd Plant:
Start of Production
December 2010
Location
On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products
Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity
Upto 2,10,000 units