Ken Research has announced its latest publication, “Sustainability in the Travel and Tourism Industry: Emerging Trends, Organizations Approach and Travelers Viewpoint”, which aims at providing in-depth market analysis of sustainability in the travel and tourism industry globally. Further, it provides information about Key drivers of sustainable practices in organizations and Prominence of sustainable measures and green initiatives for future business activities. It elucidates projected change in sustainability management budget over the next two years, potential impact of sustainable practices on organization's profitability and significant challenges in the industry. It discusses the impact of sustainability in traveler’s selection for hotels, transport and meals, traveler’s viewpoint about additional expenditure incurred and World's top sustainable hotel destinations.
Global Economic Environment
In past few years, global economy has witnessed substantial rise in income and growth. Global integration has contributed significantly in escalating international trade and tourism. Developing countries are best performers currently in terms of economic growth with mind boggling rise in GDP and income of middle class population. India, China and East-Asian tigers are emerging as global superpowers. Developed countries are though growing at slower pace but income and standard of living is still increasing. But however, global economy is facing serious economic challenges like rising poverty, unemployment, inequality in income, rising crime, disputes between nations, falling oil prices, etc. which is adversely affecting economies. European Union, Latin America and Africa are facing serious economic recessions. But, total global income and trade are increasing.
Brief Overview of global sustainable travel and tourism industry. Global travel and tourism industry globally has witnessed massive expansion in last two decades. Demand for all sort of tourism like adventure tourism, medical tourism, ecotourism, geo tourism, sustainable tourism, etc. is rising.In past few years, sustainable tourism have evolved globally. In such sustainable travel and tourism practices, tourists take responsibility of exploring the travel location without making any adverse effect on environment, ecology and society.