Updated on Feb 27, 2021 22:31:52

 

Effective communication key to success of Swachh Bharat : Arun Jaitley

 The Union Minister for Finance, Corporate Affairs and Information & Broadcasting, Shri Arun Jaitley chairing the meeting of the High Powered Committee on Swachh Bharat Mission and Ganga Rejuvenation, in New Delhi on June 22, 2016. The Union Minister for Water Resources, River Development and Ganga Rejuvenation, Sushri Uma Bharti, the Union Minister for Women and Child Development, Smt. Maneka Sanjay Gandhi, the Union Minister for Human Resource Development, Smt. Smriti Irani and other dignitari
The Union Minister for Finance, Corporate Affairs and Information & Broadcasting, Shri Arun Jaitley chairing the meeting of the High Powered Committee on Swachh Bharat Mission and Ganga Rejuvenation, in New Delhi on June 22, 2016. The Union Minister for Water Resources, River Development and Ganga Rejuvenation, Sushri Uma Bharti, the Union Minister for Women and Child Development, Smt. Maneka Sanjay Gandhi, the Union Minister for Human Resource Development, Smt. Smriti Irani and other dignitari

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5 Dariya News

New Delhi , 22 Jun 2016

Effective communication suiting the target audience is crucial for the success of projects like the Swachh Bharat Mission and Namami Gange, Information and Broadcasting Minister Arun Jaitley said here on Wednesday.Jaitley made the observations at the first meeting of the high powered committee (HPC) to formulate a communication roadmap for Swachh Bharat and Ganga Rejuvenation, which he chaired. Jaitley said that an “integrated communication strategy incorporating key messages, tools, outreach and innovation” would be critical for enhancing awareness and bringing about behaviour change.He added that the content for the messages needs to be linked with the target audience. 

“The messages for both the missions ought to reinforce each other. For an effective outreach and impact it is critical to identify effective mass media for both urban and rural areas,” Jaitley observed. The minister also highlighted the need to engage both public and private institutions to enhance citizens' participation. The meeting reviewed the communication strategy and activities undertaken so far by various ministries. The meeting was attended by Ganga Rejuvenation Minister Uma Bharti, Drinking Water and Sanitation Minister Birender Singh, Women and Child Development Minister Maneka Gandhi and HRD Minister Smriti Irani apart from a number of senior officials.

 

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