Orient Tradelink Ltd. (OTL) has inked a spiritual marketing and merchandising deal for 10-years with AUM Sportainment Pvt. Ltd. The Illustrious and philanthropic personality Aushim Khetarpal, who is also an actor, film producer and sports promoter has rendered these Musical Mantras in his voice. The music is scored by Amar Prabhakar Desai and penned by Vikas Kapoor. To begin with OTL is marketing Five Mantras as of now like ‘Ganesh Mantra’, ‘Shiv Mantra’, ‘Sai Mantra’, Hanuman Mantra and Krishna Mantra. OTL has been getting marvelous response by marketing these mantras which was a Shirdi Sai Baba Foundation initiative and produced by AUM Sportainment Pvt. Ltd.Looking at the tremendous response, OTL is coming up with 25 more Mantras from this production house and forging ahead in branding these religious mantras in the form of CDs, DVDs, pen drives, and other merchandise in form of key rings, Sai Kawach, 3D posters and many more. The company is also planning to hold ‘talk shows’ pertaining to this mantras and also have it recorded in pen drives in simple plug and play formulas for all those devotees who wants to own them and play them whenever and wherever required – at home, office or while travelling. OTL is also planning to export these religious forms of products which is said to be increasing in the domestic market too.
Aushim Khetarpal is happy with the development and is proud of this association. He says, “The demand has bolstered our spirits too. We are soon going to record 25 more religious mantras and enlighten the youth with these types of religious chants. Religious minded people who have taken these Pen drives/CDs and DVDs are really appreciating the step taken by OTL and thus the demands of these packages are increasing. The chanting of these Mantras will enlighten and infuse new energy in the people. The renditions of these various mantras have greater strength. Today each and every person is stressed for one or other reason, there is too much mental stress and in such circumstances, listening to these mantras relieves one's stress. You can listen to them anytime and thus you can concentrate and find solace. This generation is slowly forgetting the religious trend and many are unaware of these mantras and their power. These mantras are one form of meditation which provides a positive energy within us and our organs, we are attempting to re-live these religious mantras within the current generation and enlighten them about its power and effects”.Meanwhile, OTL is also planning to purchase all the content rights made by AUM Sportainment Pvt. Ltd.– one of the biggest producer and makers of contents on Shirdi Sai Baba apart from other religious offerings in Hindi, English or Regional languages for Satellite, DTH, Digital Platforms, Radio and others.