Amit Thakur, a resident of Gidderpur village has become torch bearer for those who fail to get jobs despite education and fell into the nefarious designs of the drugs.Amit did a job for ten years in banking sector after completing MBA Finance/Marketing but during these years he kept on garnering just dream of becoming a dairy farmer.This 38 years old farmer residing in Chandigarh duly obtained all the guidelines, training and schemes of the Punjab Government before venturing into the business of selling milk by rearing cows. Apart from this, he also visited many dairy farms to gather more education and information about this work. In 2014, Amit procured a piece of small land in Todarmajra where he started dairy farming with 30 cows. He worked hard and burnt night oil with just one dream to become successful in this new profession.He has been supplying the entire milk procured from his farm to the Verka and now his business is expanding. Amit Thakur revealed that the only path to success is through hard work. Many times hurdles comes in the way but one should always be hopeful and the problems itself are converted into solutions.He said that the dairy farming is a kind of business which cannot be left on the shoulders of other persons. Dairy farmer's involvement into this trade is mandatory or else production reduces and the business starts collapsing. Amit continued his hard work and now in village Gidderpur has successfully made dairy farm with 80 cows in one acres land. On an average his cows produce 1600 liters milk every day.
He sells this entire lot of milk to the Verka at a cost of Rs 27/Rs 28 per liter every day.In a bid to get additional income he has now decided to try his hand in retail sector as well wherein he would go house to house to sell milk. By doing this he would be able to sell milk at a cost of Rs 45 to Rs 50 per liter.He said that the demand of pure milk in the urban areas is quite high and to fulfill this demand people are ready to pay more money as well. He has also decided to adopt Referral Business Model for marketing purpose.First he would sell milk to his known people and due to the good quality of his milk, these known people would further encourage others to buy milk from his Dairy Farm. In this way his business would be expanded and during this procedure he would only concentrate over the quality of the milk.In the year 2016, he has also obtained a 15 days training from Dairy Development Department before going for the Dairy Farming. Now the department would provide him BMC (Bulk Milk Cooler) and the machine used to pack milk.He has also participated in the International Fest organized in connection with the Dairy Farming. Amit Thakur stated that the good quality cows is also mandatory for the success of Dairy Farm.Dairy Farmer should be having complete information about the cows with high milk producing breed and should also be equipped with the knowledge how to produce such breed of cows.He himself focuses his attention towards producing good breed of cows in his farm. His animals have also won prizes in many state level and other Animal Fests. He is always in contact with the officials of the Dairy Development Department and keep on increasing his knowledge about Dairy Farming.He is of the view that the youngsters having good education should not allow to slip themselves into the dark holes of despair but instead they should use their educational qualification as a weapon, with the help of the Dairy Development Department to make the state of Punjab a developing and Tandarust.