Wipro Consumer Care & Lighting launched Giffy concentrated Dish Wash Gel in Karnataka. The state is a significantly large market for dishwashing liquids in India and is growing at a healthy pace.After a successful test launch, Wipro Consumer Care is now expanding the brand to other states in the country. Commenting on the launch, Mr. Anil Chugh, Chief Executive, Consumer Care – India, Wipro Consumer Care & Lighting, said, “Dishwash segment is shifting from bars to liquids. It is today a fast-growing segment among dishwashing formats, riding on attributes such as urbanization and convenience. We recognize consumer needs are dynamic and Giffy is ideal for consumers of urban households.” The dishwash gel market is estimated to be about INR 4000 Million.Giffy is priced at Rs. 20 for 150ml (Pouch), Rs. 45 for 250ml (Bottle), Rs. 105 for 500 ml (Bottle) ,Rs. 155 for 750 ml (Bottle) and Rs. 348 for 1800 ml (Jar). Powered with the unique properties of Active Salt, it is available in two fresh fragrances - Green lime & Lemon. Giffy helps in residue-free cleaning, leaving utensils sparkling clean. The natural ingredients in Giffy makes it effective even on tough stains but gentle on the hands.The brand is currently available in more than 24000 outlets, in both modern trade and general trade formats. Recently Wipro Consumer Care launched TV Campaigns specific to Karnataka as part of the launch.
About Wipro Consumer Care and Lighting Group
Wipro Consumer Care and Lighting, a part of Wipro Enterprises, is among the fastest growing FMCG business in India. Wipro Consumer Care’s business includes personal wash products, toiletries, facial care products, wellness products, home care products, electrical wire devices, Domestic and Commercial Lighting and Modular office furniture. It has a strong brand presence with significant market share across segments in India, South East Asia, and the Middle East.