Producer Ekta Kapoor, whose co-production "Veere Di Wedding" has raked in Rs 10.70 crore on the first day of its release, says it has been a struggle to convince people that films are gender agnostic.Ekta on Saturday took to Twitter to announce the box office collection of the all-girl film which stars Kareena Kapoor Khan, Sonam Kapoor, Swara Bhasker and Shikha Talsania.“We have just got the numbers (box office) hot out of the oven! The all India box office total for ‘Veere Di Wedding’ is Rs 10.70 crore on day one!” Ekta tweeted.