In a bid to increase awareness on cancer, Manipal Hospitals launched “ I Can Sir” campaign. Aimed at educating people on timely medical intervention to detect and defeat Cancer, this campaign was unveiled by Ms. Lisa Ray, Actress, Model & Cancer Survivor who has been championing the cause for cancer awareness. Apart from her group of cancer survivors who shared their experience of fighting against the deadly Cancer.Free breast screening programme for an entire week from Feb 5 – Feb 10 was announced. There was poster inauguration with key messages on cancer prevention and early detection. A ‘Wishing Tree’ with messages for cancer affected patients was inaugurated in order to honor them and cancer ribbons were placed on the cancer tree and distributed among people to take the awareness to masses. Informative handouts on cancer care and screening were distributed.Speaking on the occasion Renowned Model, Actress and Cancer Survivor Ms. Lisa Ray said, “Cancer has transformed my life in so many ways. Today cancer is one of the deadliest ailments across the all age groups and is a matter of great concern for millions who are gripped by this fatal disease.
Being a Cancer survivor myself I understand the struggles of people fighting cancer. I urge people to be more determined and positive in order to beat Cancer. It is important to approach it with grit and positivity than doom and taboo. Iam happy to be part of this initiative by Manipal Hospitals, the campaign will help create awareness and understanding and remove the fear or myths associated with it. Healthy lifestyle, early detection and being well informed is the key to defeat cancer. Rest assured I will always dedicate my time and heart for the cause.”Present at the event Dr. Sudarshan Ballal, Chairman, Manipal Hospitals said, ”With alarming statistics of Cancer in India, it is unfortunate that ignorance and denial often leads to delayed diagnosis and treatment. We see cases where most patients change doctors when asked to go in for a screening or biopsy. Other than the fear of invasive treatment, disfigurement and financial burden, the ill-placed belief that a cancer patient will always die makes patients and their families refuse specialised and timely treatment. Early detection and treatment is key besides making simple lifestyle changes. Regular exercise, routine health checks, balanced meals and staying away from tobacco is the mantra to keep cancer at bay.”
Present at the event Dr. Somashekhar S.P, Chairman Manipal Comprehensive Cancer Centre said, “Manipal Hospitals offers an entire spectrum of oncology care ranging from Screening, Evaluation, Diagnosis and Treatment, Palliative care and Rehabilitation. Additionally, the Hospital is equipped with one of the larger robotic onco surgery proramme of India. We have a dual approach towards treatment of cancer. Firstly, we focus on educating people for early detection of cancer. However, patients in advanced stages of Cancer also get quality and advanced treatment. Hyperthermic Intraperitoneal Chemo therapy (HIPEC) becomes an option for such patients. Manipal Hospital, Bangalore is the first centre in south India to provide this state of the art technology, and has the credit of largest number of HIPEC surgeries performed in India. With IBM Watsons for Oncology at our Hospitals, diagnosis and line of treatment is much faster.”He further added “Cancer can be treated by surgery, chemotherapy, radiation therapy, hormonal therapy, and targeted therapy . The choice of therapy depends upon the location and grade of the tumor and the stage of the disease, as well as the general state of the patient. Complete removal of the cancer without damaging the rest of the body is the ideal treatment and at times this goal is often achieved with surgery.”Incidence of cancer has increased in India, especially prostate cancer in elderly men besides kidney, penis and intestine cancer. Breast cancer accounts for 27 per cent of all cancers in women in India, with the incidence rising in the early thirties and peaking at ages 50-64 years. Cervical cancer accounts for 22.9 per cent of all cancer cases in women.
Manipal Hospitals:
As a pioneer in healthcare, Manipal Hospitals is among the largest hospital network in India serving over 2 million patients annually. Its focus is to develop an affordable tertiary care multispecialty healthcare framework through its entire multispecialty delivery spectrum and further extend it to homecare. With its flagship quaternary care facility located in Bangalore, India, 8 tertiary care, 7 secondary care and 2 primary care clinics spread across India and abroad, today Manipal Hospitals successfully operates and manages 5,200+ beds. Manipal Hospitals provides comprehensive curative and preventive care for a multitude of patients from across the globe. Manipal Hospitals is first in India to be awarded accreditation by the AAHRPP for ethical standards in clinical research activities. It is also NABL, NABH and ISO certified. Manipal Hospitals is also the most respected hospital company in India and the most patient recommended hospital in India by consumer survey.