SulaFest celebrates a decade! To make it even bigger and better – the festival has not only added a 3rd day but also a 3rd stage! Starting off already on Friday the 3rd of February making this year a 3 day affair, introducing the Tropical Stage with Electro-Acoustic music!As always, SulaFest showcases the freshest artist line up – presenting more music genres than any other festival in India – with everything from reggae to techno! Adding to the great line-up, are as always wine, drinks, food, shopping – and this year the organisers are focusing on your health having RAW Pressery cold pressed juices on board, yoga sessions at sunrise and even a run on Sunday morning – 5th February!Cecilia Oldne, Global Brand Ambassador and Vice President - Marketing, Sula says,“Wow – it’s crazy – 10 years already! I remember our first edition with 4 bands and 300 people! We’ve come a long way since then with now more than 150 artists and thousands of people headed to the vineyards.The health enthusiast in me is pretty excited with the introduction of sunrise yoga sessions and even a morning run.It’s been a request over the years to extend the number of days of the festival as people including fest-goers and artists didn’t want the fun to come to an end. Celebrating a decade – this is our return gift!”
With its mega mix of music genres, the 10th edition of SulaFest will bridge more than 30 genres from around the globe - from World Fusion to Electro Acoustic, Techno, House, Pop, Electronica, Electro-Swing and will witness over 150 artists, ranging from UK, Italy, India, Bosnia, Israel and more across its 3 stages – The Amphitheater Stage, Atmasphere Stage and Tropical Stage. The power packed line-up includes Grammy nominated as well as world festival favourites such as Bloc Party (UK) making their India debut, all-time favorite Infected Mushroom (IS), Afro Celt Sound System (UK), Dubioza Kolektiv (BA), Hilight Tribe (FR), Indian Ocean (IN), Loco & Jam (UK), Jan Blomqvist & Band (DE), Nucleya (IN), The Raghu Dixit Project (IN), Swingrowers (IT), Dana Ruh (DE), Ska Vengers and many, many more.Along with music, fest-goers also has the opportunity to choose from a wide variety of drinks from around the world - from RAW Pressery’s cold pressed juices to wines, whisky, beer, vodka, tequila, sambuca, bourbon and more!
Speaking on the association, Anuj Rakyan, Founder & Managing Director - Raw Pressery says, “SulaFest attracts discerning millennials who believe in responsible fun. They’re aware of the choices they make and understand the importance of balance. We aim to synergize with Sula Fest to build experiences that are ALL GOOD. NO BAD. Just like our brand’s philosophy.”Beverage partners also include Budweiser, Jack Daniels, Jägermeister, Aprol, Skyy Vodka, Remy Martin, Cointreau and William Grants & Sons.There will as always be cuisines from all over the world – and not to leave any craving un- attended – the festival is welcoming Hershey Premium chocolate ‘Brookside’ on board this year. Fest-goers can try three exotic flavors - Pomegranate, Raspberry & Goji and Blueberry & Acai – and also pair these with their favourite wines!
And when we talk about favourite wines – there are not only the wines from the vineyards of Sula but SulaFest will also for the very first time have a “Globe in a Glass” stall with wines from all over the world and the Sula Selections portfolio. At this stall you can try not only wines from Bouchard Aîné & Fils, Le Grand Noir, Cono Sur. Mud House, Kumala and Hardys – but also meet the stars behind the brands including wine legend Robert Joseph who is attending the festival for the very first time!To add to that fest feel – the ‘Tent City’ is back even bigger where fest-goers can camp under the stars, amidst the cool vineyards. A variety of activities such as yoga sessions, foot massages, tarot reading, wine tours and tastings, grape stomping etc. will definitely add to the ‘fest’ feel. Spicing up the weekend will be the SulaFest Bazaar with a selection of fun and funky items for sale. Sustainability is another team at the festival this year with zero flex being used going all organic!As always, SulaFest goes out to benefit locally based and national NGO’s and non-profits.