‘Become a Desert Hero’ at the Maiden Edition of Sharjah Sports Desert Festival 2017

5 Dariya News

Sharjah , 21 Jan 2017

The Sharjah Sports Channel is organising a mega spectacular Desert Festival to give desert motorsport junkies across the UAE a fill of adrenalin pumping, dune bashing action at Sharjah’s Al Badayer Desert Camp on the E44 Hatta Road. In what will culminate as the debut edition of the Sharjah Sports Desert Festival 2017 (SSDF 2017) is a two-day event, which will kick off on Thursday, 2 February at 9:30am and will conclude on Friday, 3 February. With a racetrack designed by Emirati MX rally champion, Mohammed Al Balooshi, and the overall high compliance and organisational standards, this event will be the first-of-its-kind desert off-roading experience in Sharjah and the Northern Emirates.Being held under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, the event’s theme is ‘Become a Desert Hero’, and due to its excellent organisational standards, has won representations and sponsorships from the most prominent brands specialising in desert sports in the UAE. The event will provide these partners a prominent platform to display and highlight their premium desert sportswear, motorcycles, protective equipment, navigation devices off-roading accessories, and more.The contestants will participate in three vehicle classes, namely, Quad bikes who will compete in the ‘Enduro Knockout’ challenge, the Side X Side vehicle category who will be seeing competing in the ‘Time Trail’ challenge, and finally, the MX1 and MX2 racers who will take on the ‘Enduro Knockout’ challenge.
Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Corporation, said: "The Sharjah Sports Desert Festival 2017 is a first-of-its-kind contest being organised in this part of the UAE, which will put a world-class event on the emirate's calendar. The initiative is in line with Sharjah’s vision of broadening its scope of leisure and tourism to be able to offer something that caters to a variety of tastes and desires.”“The festival is also in line with Sharjah Media Corporation’s overall vision to produce and deliver original content that will not only meet the aspirations of our local audience, but also harmoniously blend Sharjah’s traditions and culture, with modern world-class athletic and sports events," he added.Rashid Al Obed, Director of Sharjah Sports Channel, said: “We are proud to organise a sporting event that requires the highest levels of expertise and competence. We want to launch it in a way that leaves both participants and audiences stunned, making them look forward to the next edition eagerly. We, of course, have the advantage of being able to host the festival at Al Badayer Desert, which is a truly unique location with picturesque landscapes and easy accessibility."He added: “SSDF 2017 falls under the Channel’s objective of matching its strides with the rapid developments in global media, by developing fresh content for fans to enjoy."The festival also has lots of entertainment for non-competing visitors. People of all ages will be treated to a variety of food and beverage offerings, and entertainment zones featuring an Aladdin castle, face and sand painting, balloon benders and white henna painting, in addition to the Flames of Wonder show by expert pyrotechnicians.Registrations for participation will open next week.

ABOUT SHARJAH SPORTS

Sharjah Sports Channel is dedicated to covering all local individual and group athletics and sports events spanning the President Cup, UAE Football League First Division, and UAE Handball and Basketball League tournaments. It also presents a variety of sports programmes, most notably Marma Al Sahafa (Arabic for in the Focus of Press), which is dedicated to covering daily Arabic press, and Panorama, a programme designated for football. The channel also presents Indoor Challenge, a programme dedicated to indoor sports, such as handball and local basketball, and Al Jawla (Arabic for ‘round’), a programme designated to cover local ball sports. Sharjah Sports Channel also covers regional and international sports events, such as the Asian Champions League, the Asian Football Confederation Cup (AFC), and the Asian Cup - all presented by sports analysis studios and sports commentators.

ABOUT AL BADAYER DESERT

Al Badayer is one of the most important desert areas in the UAE and is a winter desert destination. It is well known for its stunning sand dunes which attract a large number of the UAE's residents and tourists who enjoy the natural beauty of the region. Al Badayer allows fans of camping and Safari trips to enjoy off road driving using 4x4 or desert vehicles. It gives tourists a unique opportunity to spend joyful times. This has contributed to the success of Al Badayer area in attracting thousands of visitors from the UAE and abroad.  Strategically located adjacent to the Dubai-Hatta Road, Al Badayer camping area is provided with all needed safety and security measures to ensure the safety visitors.