The Board of Control for Cricket in India (BCCI) on Monday announced Janalakshmi Financial Services (Jana) as an Official Partner for a period of three years.Janalakshmi will be the official financial services partner of the BCCI where the brand would enjoy visibility on the field. The agreement will provide Janalakshmi prominent in-stadium branding, on-ground advertising and activation rights for three years across the three formats."I am pleased to announce BCCI's partnership with Janalakshmi Financial Services. Like the BCCI for whom the fan holds a high place, the Jana believes in forging a strong connect with the consumer. The latest tie-up shows that India Cricket is taking big strides on and off the field. As we commence the mega home season, I thank our new partner and look forward to their lasting support," board President Anurag Thakur said.Welcoming the company, board Secretary Ajay Shirke said: "On behalf of the BCCI, I welcome Janalakshmi Financial Services on board as the associate sponsor. I am delighted to announce this three-year long association as it further strengthens our belief in India Cricket."