M. Venkaiah Naidu, Minister for Information & Broadcasting has said that appropriate platforms such as the Indo- US Economic Summit would help evolve Innovative Ideas and Strategies to address many challenges that the Nation was facing. Major Flagship schemes of the Government like Make in India, Skill India, Digital India and Swachh Bharat were touching right chords amongst all stakeholders to make these flagship schemes a success. The Minister stated this here today while addressing the delegates at the 12th Indo- US Economic Summit in New Delhi.Speaking further Shri Naidu said that, India offered the world’s largest base of young work-force, an expanding middle class constituting one of the biggest consumer markets and a robust, well functioning democratic system, along with its pro-reforms Government which is scripting a turnaround story in India’s development journey.
Speaking about the robust Media & Entertainment industry in India, Shri Naidu said that with growing number of internet subscribers, Indian M & E industry provided huge opportunities for content creators, curators, advertisers, app developers and online streaming companies. He further added that the regional markets provided huge potential for growth of M&E industry in the country with content consumption by consumers getting more and more localized.Speaking about Urban Development sector initiatives, the Minister said that initiatives like Smart City Mission, Atal Mission for Rejuvenation and Urban Transformation (AMRUT), Heritage Rejuvenation through Infrastructure Development and Augmentation Yojana (HRIDAY) and Swachh Bharat Mission were all based on the principles of Urban Renaissance namely Bottom-up approach, Autonomy to Local Bodies and shift from Project based to Area Based approach.