The UAE cabinet launched a national campaign to strengthen family ties and endorse the family's core role in preserving the identity and culture of society.The campaign 'Cohesive Family 2021' chaired by Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, said President Sheikh Khalifa bin Zayed Al Nahyan has stressed family cohesion as the area of focus in the UAE.Al Maktoum said: "We aim to be among the best countries in the world, and this can only be achieved by strengthening families which form the nucleus of society. Cohesive families constitute the most definitive path to a strong community."'Cohesive Family 2021' introduces several initiatives and designs a number of cultural activities and events under its umbrella "The Family Pledge" being the most important among them.