The families across Ludhiana, Moga ,Firozepur participated in a ‘Film, Family and Fun’ event at Guru Nanak Auditorium, Shri Guru Nanak DevQuin Centenary Celebration Committee, Bharat Nagar Chowk , Ludhiana last night . The event was a unique initiative by MAX 2 the iconic Hindi movie channel to find Ludhiana’s family no 1. Arora family comprising of Nandini, Uday, YashikaShelza&Veena from Hargobind Nagar won the coveted title. The initiative was instrumental in helping families escape from their daily routine and enjoy the charm of Hindi cinema while spending quality ‘family’ time.
The initiate was started on November, 16 where families were invited to play ‘Filmy Housie’. The jeeps branded with ‘Film, family and fun’ having dancers grooving to iconic film songs kept roaming in various locations of three cities. MAX 2 provided families with the option of giving a missed call on the toll free number 1800 3000 6916 if they wished to register their performance or confirm their attendance along with conducting on-the-spot registrations of families. To qualify for the final act, each family had to either enact a scene or sing a song or dance from a list of 10-15 iconic movies such as ‘DDLJ’, ‘SattePeSatta,’ ‘Namakhalal’, ‘Silsila’, ‘Chandani’ and ‘Disco Dancer.’
From ‘family photo booth’, to ‘Filmy Roulette Wheel’ and ‘Dart Game’ the families were seen having a fun filled time indulging in the various interactive games that the channel had lined up. Vaishali Sharma, Senior VP- MAX & MAX 2 said that after a successful run in UP, MP, Maharashtra, Haryana and Rajasthan, we decided to replicate the success of our unique consumer initiative in Punjab. It was overwhelming to see families from these towns turn out in their filmy avatar and put up their best act in a bid to win to win the unique title of ‘Family No.1’.”