BIG CBS JV, the No. 1 English Entertainment Network in the country, today announced its regional television foray and the launch of its first regional channel in India - Spark Punjabi. The channel will be available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) region. The announcement was made at a grand event in Chandigarh in the presence of actor and comedian Gurpreet Ghuggi and prominent Punjabi singer Alfaaz.. BIG CBS JV has already successfully connected with audiences through it 3 English Entertainment Channels - BIG CBS PRIME, BIG CBS LOVE and BIG CBS SPARK.
Spark Punjabi, positioned as the first International Punjabi Channel, will be launched on January 14, 2012. Targeting the 15+ audience, the channel will feature the best of US’s No. 1 television broadcaster CBS Studios International’s content, all dubbed in Punjabi, giving local audiences immediate access to international entertainment.
The new channel will air the latest seasons of international shows such as Jerry Springer, Hawaii Five-O, America’s Next Top Model and Masked Warriors, amongst others, all dubbed in Punjabi. The channel will also feature a good mix of Punjabi music, international dubbed movies and local programming in Punjabi.