Lavie is a vibrant and fun brand catering to independent and spontaneous women, celebrating their impulsiveness. Keeping this in mind, Lavie has signed up Bollywood youth icon Anushka Sharma as its brand ambassador. The campaign has been shot in the lush greens of English countryside which will be launching soon. Anushka along with her favourite pieces from the latest collection of Lavie bags and shoes will feature in this brand campaign. Sandeep Goenka, Chief Operating Officer, Bagzone Lifestyles Pvt. Ltd. said, “We are so thrilled to have Anushka Sharma on board for this collaboration. Her personality resonates perfectly with the brand. She is confident, smart and versatile, her vivacious persona radiates the happy vibes which is exactly what our products are about. We understand how dynamic the market is and strive to bring in the latest trends that appeal to our customers. Staying true to our tagline „Fickle is fun‟ we make it a point to spoil our customers with choice.” “Lavie as a brand appeals to my style sensibilities. I‟m glad to be the face of the brand that has a huge appeal among cool, modern, independent girls and women across the country and
our association will see me endorse their uber stylish non leather products,” said Anushka Sharma on the association.