Actress Pooja Hegde, last seen in Hrithik Roshan starrer "MohenjoDaro", has been cast opposte Allu Arjun in upcoming Telugu film "DJ - Duvvada Jagannadham", revealed a source."Pooja has been finalized as the leading lady for 'DJ'. She plays a contemporary girl in this romantic drama and her role will appeal to all sections of the audience," the source from the film unit told IANS.To be helmed by Harish Shankar, the project will be bankrolled by Dil Raju, who has reunited with Arjun after seven years.The regular shooting of the project will commence from October. This will be Pooja's third Telugu outing after "Mukunda" and "Oka Laila Kosam".