In a significant initiative to promote cinema, culture, and tourism, the Government of Jammu & Kashmir has initiated plans to host a prestigious international film festival through the Department of Information & Public Relations (DIPR).
The decision was taken during a high-level meeting chaired by Chief Secretary Atal Dulloo, which was attended by the Additional Chief Secretary, Finance; Additional Chief Secretary, Tourism; Commissioner Secretary, Information; Director, Information & Public Relations, and other senior officers.
During the meeting, the Chief Secretary directed the Information Department to begin preparations for this maiden film festival in the Union Territory. He emphasized the need for a professionally managed event of national stature, drawing parallels with the International Film Festival of India held in Goa.
To ensure seamless execution, it was decided that a dedicated committee will be constituted at the earliest to oversee all arrangements related to the festival. The committee will be responsible for planning, coordination, and overall supervision to ensure the smooth and successful conduct of the event.
The Chief Secretary further instructed that a competent and experienced agency be identified and engaged for efficient management of the festival. He stressed the importance of exploring best practices by studying similar events organized across the country.
Underscoring the importance of adhering to timelines, he directed that the process be initiated promptly, with the issuance of the work order to the selected agency targeted before the end of May. The Commissioner Secretary, Information, while addressing logistical and financial aspects, informed that the National Film Development Corporation of India has indicated reasonable financial requirements for organizing the event.
She added that the Department has already undertaken the necessary groundwork and is well-prepared to ensure its success. The proposed festival is envisaged to be held after the conclusion of the annual Amarnath Yatra, with final dates to be decided by the concerned department.
Highlighting the importance of inclusive development and tourism promotion, it was also decided that the festival will not be confined to Srinagar alone. Film screenings and related events will be organized across multiple scenic locations, including Bhaderwah, Pahalgam, Gulmarg, and Jammu, thereby boosting both emerging and established tourist destinations.
This initiative marks a major step towards positioning Jammu & Kashmir as a vibrant hub for film tourism and cultural engagement at the national level.