Deputy Commissioner Kupwara, Shrikant Suse, today inaugurated a Hygienic Retail Fish Sale Outlet at Handwara. The inauguration was held in presence of ADC Handwara Javed Naseem Masoodi, AD Fisheries Dr. Salman Rauoof Chalkoo, LDM, Executive Engineer R&B, Lead District Manager J&K Bank Kupwara, Tehsildar Handwara, FDO Handwara and other concerned officers from the Fisheries Department and district administration.
The outlet has been established by the Department of Fisheries Kupwara in collaboration with J&K Bank under its Corporate Social Responsibility (CSR) initiative, marking a significant step in strengthening the district’s fisheries sector. Speaking on the occasion, the DC said the outlet will serve as a dedicated, hygienic marketplace for fish farmers, ensuring proper handling, storage, and sale of fish products.
He highlighted the tremendous trout production potential of the Mawar belt, adding that the outlet will help farmers market their produce effectively in nearby markets while guaranteeing quality and hygiene for consumers. The DC inspected the facility and directed officials to maintain strict hygiene and monitoring standards, emphasizing that public health and consumer trust must remain top priorities.
He further announced that fish sale at the outlet will be conducted twice a week, every Tuesday and Friday, with scope to increase frequency as demand grows. The initiative is expected to empower local fish farmers, create career opportunities for youth in fisheries, and strengthen marketing avenues, thereby supporting livelihoods and promoting sustainable growth in the sector.