Estailo, a Korean-inspired fashion accessories brand known for its trend-led and affordability, has raised seed funding from Wolfpack Labs, a venture studio and startup lab empowering India’s next-generation founders.
The investment constituted a pivotal step in the company’s growth, and is supporting its expansion across new categories, sales channels, and retail formats. Founded in 2023, with a commitment to providing accessible, fashionable, high-quality accessories to a broad consumer base, the brand currently processes over 1,500 orders per day, operating with a team of more than 70 members, of which 90 percent are women, giving production an insightful edge.
Estailo has quickly gained popularity amongst India’s digitally native, fashion-conscious audience. Withing three months following the investment, the company has reported a 100 percent increase in revenue - this growth has been accompanied by a significant rise in repeat purchases and continued traction on its direct-to-consumer platform.
The Estailo team attributes this success not only to financial backing but also to the strategic guidance provided by Wolfpack in enhancing operational frameworks and organisational efficiency.
Sangeeta Dudeja, Founder and Chief Executive Officer of Estailo, says: “Our journey began with a firm belief that Indian women deserve access to fashion-forward accessories that do not compromise on either quality or affordability.
From the very beginning, our vision has been to establish a purpose-driven brand that makes self-expression through fashion both accessible and empowering for all. Securing this funding represents a critical step in advancing that mission.
With Wolfpack’s strategic insight and operational expertise, we have seen measurable results. Looking to the future, our focus is on scaling thoughtfully across cities and quick commerce platforms, while upholding our core values of creativity, accessibility, and sustainable growth.”
Aakash Anand, Founder, Wolfpack Labs, adds, “Estailo is one of the most promising consumer brands we’ve come across. In under two years, Sangeeta as a solo founder along with her all-women team, has built a brand with clear product-market fit, strong community engagement, and real scale.
Their commitment to accessibility and deep understanding of their audience aligns perfectly with Wolfpack Labs investment philosophy” Prerna Gupta, CEO & Founding Partner, Wolfpack Labs, corroborates, “We’re thrilled to be part of Estailo’s journey it’s a story of relentless hustle and a bold vision to democratise style.
Sangeeta’s commitment to making trend-forward, everyday accessories accessible to all is truly remarkable. We believe Estailo is on its way to becoming the go-to destination for fashion-forward accessories a brand that seamlessly blends aspiration with affordability.”
About Estailo:
Estailo is an Indian fast fashion accessories brand founded in 2023. Inspired by Korean design sensibilities, the brand offers trend-conscious, affordable jewellery and lifestyle accessories to a growing base of young consumers. Estailo is committed to building a digitally enabled, inclusive and design-forward platform for everyday fashion.