On season 3 of the business reality show "Shark Tank India," three sharks struck a deal of Rs 60 lakhs with the Delhi-based DIY art and craft firm "Kalakaram." With its inventive and imaginative line of do-it-yourself kits, "Kalakaram" distinguishes out in a market crowded with relevant items for children.
The brand acknowledges that children are like sponges and wants to develop their minds by encouraging them to explore their creative side. Co-founder and CEO of Kalakaram Chaitanya Malhotra is a firm believer that art, in all its forms, can heal and alter lives. Additionally, he comes from a family that has been selling raw materials for crafts and artwork for fifty years.
About Kalakaram
Kalakaram is a company that specializes in children's do-it-yourself kits. It provides a wide selection of educational kits that are intended to shape young people into more aware, confident, expressive, responsive, and caring people. With a range of do-it-yourself kits that are appropriate for children ages 4 to 14, they aim to foster youngsters' imaginations and creativity via a variety of activities, from simple crafts to more complex projects.
Additionally, you may sign up for Alippo's online course on crafts. Kalakaram, founded by Chaitanya and Kamal Malhotra, won over the sharks during their Shark Tank India Season 3 pitch.
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Kalakaram Founder's Pitch On Shark Tank India
In her presentation, Chaitanya emphasized the difficulties that kids encounter as a result of their growing use of electronic devices. She also emphasized the need for a resurgence of creativity, which served as the inspiration for the creation of Kalakaram.
In just one and a half years, Kalakaram has grown to over 350 physical locations, obtained listings on well-known e-commerce sites, and generated revenue via its website. Chaitanya asked for INR 50 lakhs for 2.5% stock on the Shark Tank episode, with a valuation of INR 20 crores.
Conversations with the Sharks revealed the motivation and path behind Kalakaram. With roots in his family's former wholesale company, Chaitanya's distinct style drew the Sharks in. The panel was further pleased by the DIY kits' demonstration, which resulted in many bids. In the end, he agreed to the terms set forth by Anupam Mittal, Namita Thapar, and Peyush Bansal. At a valuation of INR 10 crores, the deal was for INR 60 lakhs for 6% equity.
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How Much is Kalakaram Earning?
The startup's products are now offered through both online and offline channels. They have established themselves in 35 outlets around the nation within the past 1.5 years. In addition to Amazon-Flipkart, the company's website sells merchandise. 90% of the company's revenue is generated offline, while 10% is generated online. According to Chaitanya, this sector might generate Rs 4000 crore by 2025.
Although the corporation was founded in March 2022, sales did not begin until August of that same year. In September, October, and November, it sold for Rs 42 lakh, Rs 45 lakh, and around Rs 50 lakh. The business made around Rs 1.5 crore in the first five to six months of the 2023–24 fiscal year.
In 2024–2025, the firm expects to generate revenues of about Rs 5 crore. In addition, he makes a 23 percent profit from this firm, which he constantly reinvests back into the company. The sharks all clapped in amazement when Chaitanya revealed the revenue data.