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What Is Starbucks Controversy, Why ‘Boycott Starbucks’ Trending On Twitter?

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Tanvi Pahuja

Tanvi Pahuja

5 Dariya News

12 May 2023

Every company or brand wants their promotions to be best so that they can outshine among the audiences and so they think out of the box and create something unique and creative. But sometimes this creativeness lands the brands into controversies facing trolls and troubles by the public on social media. Now the very prominent brand Starbucks has come into the radar due to its recently released promotional advertisement video. 

Agenda of Starbucks New Advertisement: #ItStartsWithYourName

Speaking about the advertisement, Starbucks shared a new video in which we can see that the ad is somehow promoting ‘sex change’ as an elderly people can be seen waiting in Starbucks for their son Arpit. The father looks upset while the mother remains calm and also calms him down. But then a girl arrives who hugs them and sits next to them. The ad then takes a turn and reveals that they were actually waiting for their transgender daughter for the first time after many years of her sex change. The father then goes and orders for coffee after which the Starbucks barista says, “Three cold coffees for Arpita” which indicates the support of her father. Then comes the emotional moment in which her father accepts her and her decision and says that you are still my kid only, it's just the addition of an extra alphabet to your name. 

Have A Look At The Advertisement:

Why Netizens Reacted And Opposed The Advertisement And Started Trend ‘Boycott Starbucks’?

Netizens started opposing the advertisement as they said that this concept has nothing to do with the brand so why have they chosen it for the sake of promotion and also people said that Starbuks is promoting woke culture. Due to which they started the trend ‘Boycott Starbucks’. Have a look at some harsh comments and tweets from the netizens:

Also Read: After Swiggy, Bharat Matrimony Faces Boycott Calls Over Holi Advertisement


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