‘Campa’, the word takes you back in the lane memories of your childhood when Campa cola was the most popular drink in the 70s and 80s but vanished due to the entrance of other foreign brands like Pepsi and Coca-Cola. Recently it is reported that one of the most iconic and favourite beverage brands ‘Campa’ is soon going to be relaunched by Mukesh Ambani’s Reliance.
The relaunch of the iconic beverage brand, ‘Campa’ was announced by Reliance Consumer Products Limited (RCPL), the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL) on Thursday.
RCPL announced on 9 March and stated that the company is bringing back the Great Indian taste with Campa and also said that initially the Campa Portfolio will include Campa Cola, Campa Lemon, and Campa Orange. In the launch of the Campa Portfolio, they said, “is in line with the company's strategy to promote homegrown Indian brands that not only have a rich heritage but also boast a deep-rooted connect with Indian consumers due to their unique tastes and flavours.”
The RCPL spokesperson said that, “By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment. While older family members will have fond memories of the original Campa and cherish the nostalgia associated with the brand, younger consumers will love the crisp refreshing taste. With a rapidly evolving Indian market throwing up more consumption occasions, we are truly excited to bring back Campa, which is yet another bold step forward for our expanding FMCG business.”
It is said that five different pack sizes of Campa will be offered under the Campa range including 200 ml, 500 ml, 600 ml, 1000 ml, 2000 ml. It was also revealed by the company that initially the beverage will be available in Andhra Pradesh and Telangana and then will be rolled out in the whole country step by step.
As soon as the news dropped, it made people excited and the viewers started posting about it and reacted to it positively as Campa took them into nostalgia.