Mohammad Ayoub Dar, hailing from Rajpora village in Southern Kashmir's Pulwama district has achieved a great milestone and became a national level entrepreneur.Ayoub Dar completed his matriculation (10th) from Government Boys Higher Secondary School hawal and despite hindrances Joined College but lack of finance, he left college and started searching Job to meet his family live lihoods.During these days Dar took a part-time job and worked as an agent in LIC to make both ends of his family meet. He also worked as an reporter for local daily English newspaper for three years Where he earned good salary After that he relook his desicion and joined again in College completed his graduation .In 2009 Govt. launched "Pachhar Satellite Fruit Mandi" in Dar's Vicnity,he decided to visit and find an opportunity but there was only an opportunity to work as a Labour and he sacrifice everything and accept work as labour. He worked for 3 Years there due his efficiency gaining knowledge in the Fruit Business which invoked his interest and he decided start his own Fruit Business was successful in it, although it was on a small scale but he worked with full zeal and zeast in it to make it a success. At present, Dar is Owner of Fruit Company namely Dar Fruit Company (DFC) which was launched in year 2015. Currently his company provides Job to more than 20 people. Besides his company has also tied up with South India's Giant Fruit Company KC Fruits, a Kerela based fruit company. Dar also launched Sifa International where he is dealing with import and export of fruits in South Asia as an agent. Besides he is also Secretary of Pulwama Gymkhana Cricket Club.Finally in year 2015, his dream materialized and he launched his own fruit company namely Dar Fruit Company (DFC) with his hardwork. Presently his company is one of the leading fruit companies in the area.Not only he was interested in Business and money he is doing Social Activism as well as to promote talented youth, helps them into make carrier in Sports activities.He is presently Secretary of Pulwama Gymkhana Cricket Club which is one of emerging Cricket Club of Kashmir Valley.In 2014 when Ravaged Floods devastated whole Valley Dar he along with his 14 other friends formed a Group namely "kadam"and helped people in the floods,the group arranged Food, Clothes and other stuff to help in every possible way,the group continued to help for 1 month in the Outskirts of Srinagar City also.Dar lastly speaking to news agency and Sharing a quote "Opportunity Knocks,it certainly Does but it depends upon us that How we Convert and Transform the opportunity into a Big one, Believing in our ownself helps, Hardwork, Perseverance must be our Priority and ultimately it paves way for Success,Helping those in Distress Satisfies our Soul and awakes our Soul."