The Bharatiya Janata Party (BJP) on Sunday unveiled its campaign logo, tagline and theme song for the upcoming Lok Sabha polls with the slogan "Phir Ek Baar Modi Sarkar" (Modi once more) to seek a second consecutive term for Prime Minister Narendra Modi."The first theme of our campaign will be 'Kaam Karne Waali Sarkaar' (A government that works). Our second theme will be 'Imaandar Sarkaar' (Honest government). Our third theme will be 'Bade Faisle Lene Waali Sarkaar' (A decisive government that takes big decisions)," Finance Minister Arun Jaitley said adding that these sub-themes would combine the larger theme of "Modi once more".Unveiling the campaign materials, he said the party's campaign themes will talk about honest governance, ability to take major decisions, women empowerment and other welfare measures undertaken by the NDA government in the past five years.This come hours after Congress unveiled its campaign slogan "Ab Hoga Nyay".
Jaitley said the campaign materials will also highlight the BJP's commitment to the poor, middle class and new middle class and alleged that the Congress's manifesto does not refer to these groups.He also said that the campaign would also dwell on the need for a decisive, full majority government. "The country wants a strong leader. We want a government with one captain and not a team of 11 members with 40 captains," he said in an apparent dig at the opposition alliance against the BJP in the many statesincluding Uttar Pradesh, Bihar, Tamil Nadu and others.The party also launched its campaign song - "Chalo Ek Baar Phir Ham Modi Sarkar Banate Hai/Garv Ke Sath Desh Ko Age Badhate Hain/ Phir se Kamal Khilate Hai (lets elect Modi government again, lets move the country ahead with pride, let's help lotus bloom again)".The party also released some of the videos as part of its campaign with Modi government's pro-poor schemes like Ujjawal, Saubhagya and some of its tough decisions including against terrorists.In the 2014 Lok Sabha elections, the BJP had achieved considerable success with slogans like "Ab Ki Baar Modi Sarkar" and "Acche Din Aane Waale Hain."