The Vice President of India, Shri M. Hamid Ansari has said that Mann Ki Baat is an ingenious and influential communication platform created by the Prime Minister, Shri Narendra Modi. He was addressing, here today, an event to mark the release of two books; ‘Man Ki Baat: A Social Revolution on Radio’ authored by Shri Rajesh Jain and ‘Marching with a Billion: Analysing Narendra Modi’s Government at Midterm’ authored by Shri Uday Muhurkar. The President, Shri Pranab Mukherjee, the Speaker of Lok Sabha, Smt. Sumitra Mahajan, the Union Minister for Finance, Corporate Affairs and Defence, Shri Arun Jailtey, the Secretary to the President, Smt. Omita Paul and other dignitaries were present on the occasion. The Vice President said that Man Ki Baat takes a traditional medium like the radio and marries it to the entire spectrum of communication technologies available — from television to the internet, from social media to mobile telephony. Mann Ki Baat has become an important element of Modi ji’s direct-to-people communication strategy, he added.The Vice President said that history abounds in instances of leaders moving crowds with the power of words. Semantics differentiates between an orator and a demagogue; both speak to persuade; both play on emotions, he added.