Updated on Sep 20, 2018 19:29:56

 

 

LCET Head T&P Dr. Kalia ‘s co-authored research paper presented at France

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Ludhiana , 17 Dec 2017

Ludhiana College of Engineering & Technology Training & Placement Head  Dr. Prateek Kalia ‘s co-authored research paper were presented at the International Conference on African Countries (JRPA) at Roubaix France.Dr. Kalia shared that he has authored this research paper along with Dr. Norchène Ben Dahmane Mouelhi (IHEC De Carthage, Tunisie), Dr. Sana Tebessi (University of Sousse, Arbre, University of Tunis, Tunisia) and Dr. Faten Malek (ESSCA, France). While giving information about the papers he informed that They were about how Internet has become the new tool in communication and has completely changed people’s interactions through social networking sites .People use them for different reasons and in different ways based on social and cultural origins.While congratulating Dr. Kalia Chairman Chairman LCET Vijay Gupta informed at the moment that  this study has  tried to understand the influence of the cultural factors on the use of communication technologies by examining the reasons for using SNS in Tunisia, one of the countries where social networks played a major role in its history. It was  also examined the influence of culture on the role of social media in the consumer decision-making process.

 

 

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