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Shark Tank India Season 3: The Brand Spokesperson of "Arata" Was Bollywood Actress Taapsee Pannu

The Brand Spokesperson of Arata Was Bollywood Actress Taapsee Pannu
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Web Admin

Web Admin

5 Dariya News

06 Feb 2024

Arata is a notable participant in the haircare industry, offering a variety of products that are painstakingly made using natural components. The business's wide range of products accommodates a variety of hair types, including frizzy, curly, and short hair, all with the ultimate goal of becoming India's top high-performance hair care brand. Additionally, you may enroll in Alippo's hair care course. 

Arata, which was founded by Dhruv Bhasin and Dhruv Madhok, gained prominence in the entrepreneurial arena after making a strong impression on Season 3 of Shark Tank India. The entrepreneurs' pitch included an engaging skit that highlighted how their product formulas employ natural chemicals that have no negative effects. Arata  has made a lasting impression by showcasing its dedication to excellence and positively influencing over 8 lakh clients with its wide selection of over 50 goods.

Read more:- The "WYLD" Influencing Business Model To The Sharks

Taapsee Pannu Has Been The Brand Ambassador of Arata

The advanced curl care line from personal care company Arata has been released. To target and meet the demands of the curly-haired population, the firm has enlisted Taapsee Pannu as its brand ambassador for the new line. 

Not only do conventional beauty standards impose restrictions, but they also fall short in promoting variety. The concept that beauty is solely determined by a list of attributes, such as straight hair, height, slenderness, and fairness, is detrimental and leaves out the majority of us who don't match the mold. It's past time for us to let go of the conventional beauty standards that we have been striving to meet for so long.

Read more:- Will Sharks Be Impressed by 'Tiggle' Chocolate Drinks

Arata's Trade Deal For The Sharks

The Sharks asked insightful questions after hearing the presentation, which was supported by an original request for INR 1 crore for a 1.25% ownership share at an INR 80 crore value. Knowing the brand well, Vineeta Singh questioned the necessity for investment considering their current financial support. Aman Gupta talked about his previous experience with Arata's goods after chatting on WhatsApp with one of the founders.

Namita Thapar went into great depth on the complexities of Arata's product formulation, revealing the Sharks' careful examination of the company's history, earnings, and particular product information. In a dramatic change of events, Arata closed a sale, obtaining INR 1 crore for a 1.33% equity investment in addition to 0.67% advisory equity from Vineeta Singh and Namita Thapar. Arata's journey has reached a turning point with this strategic partnership, which will help it soar above the cutthroat competition among haircare companies.

About Arata, the Top Hair Beauty Expert in India

After rigorous testing of the best and most natural ingredients, Arata, India's Leading Hair Beauty Expert, created its own Hair Care Product Performance Product Range. They also have product lines for oral, skin, hair, and body care.

Read more:- Sharks judge Aman offered 'Zorko' a deal and then tore up the Cheque


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