Monday, 25 September 2023



LATEST NEWS Mandeep Kaur visits Kishtwar; Takes review of ongoing schemes DC Poonch Yasin M. Choudhary chairs meeting to discuss arrangements for Eid-Milad-Un-Nabi (SW) Director Agriculture Chowdhury Mohammad Iqbal visits Lavender farm Argicheck Pulwama Director Horticulture G. R. Mir takes stock of departmental nurseries in Anantnag DC Bandipora Dr. Owais Ahmad visits special camps held across the district DC Kulgam Dr. Bilal Mohi-Ud-Din Bhat inaugurates provincial level Inter-District Cricket Tournament DC Bandipora Dr. Owais Ahmad flags off 3-day trekking expedition to Gurez DDC Chairperson Nuzhat Ishfaq joins Maha Yagyi at Gangpukhri Asthapan temple at Lar This Pulwama village wants to ‘get connected’ to world Promoting Dogra heritage biggest tribute to Maharaja Hari Singh ji: Devender Singh Rana Maharaja Hari Singh Ji’s legacy continues to influence region’s historic narrative: Surjeet Singh Slathia Chairman and EMPLOYEES Of Punjab Warehouse contribute Rs 37.95 lakh in CM Relief fund Noble Foundation Organizes Annual 'Swabhiman Awards’ Function Sunam achieves another milestone; All Govt high schools equip with XR Labs Governor Shiv Pratap Shukla flags off cycle campaign Chairman HPSCB contributes Rs 3 lakh from his savings towards the DRF Lt Governor Manoj Sinha, Giriraj Singh visit Simaria, Begusarai; pay tributes to Rashtrakavi Ramdhari Singh Dinkar Free medical camp organized for MC Civic Staff in Doda Fire safety awareness program held at NCC camp Nagrota DG Floriculture inspects swachata works, activities in village Shiendra as Panchayat Prabhari DDC Jammu stresses creation of durable community assets, attention to local needs in village development activities


AIDCF Cautions Advertisers From Advertising On Star, Zee And Sony Due To Their Blackout

Special News, AIDCF Cautions Advertisers, Star, Zee, Sony, Star Zee Sony Trp,  AIDCF, All India Digital Cable Federation, All India Digital Cable Federation Notice, #BiggestMediaScam, Sony Entertainment, Star Plus, Star Zee Sony Advertisements, New Tariff Order, Distribution Platform Operators
Listen to this article

Web Admin

Web Admin

5 Dariya News

22 Feb 2023

Recently it is reported that the three broadcasters, Star, Zee and Sony have disconnected the signals of their channels. Amid all this, All India Digital Cable Federation (AIDCF) has reached out to advertisers and cautioned them from advertising on these channels. 

The Telecom Regulatory Authority of India (TRAI) has amended the New Tariff Order (NTO 3.0).  Distribution Platform Operators (DPO) who have not signed the interconnection deal as per the provisions of the new amendment, the three broadcasting channels have deactivated their signals from them. 

As reported, due to this blackout of channels, more than 20.25 crores of viewers have not seen any of these channels since Saturday morning, 18 February 2023.  From these last days, every day around 4600 crore minutes of viewing time is lost and 25% of linear TV marketing is not getting Star, Zee, and Sony channels. As a result there is no viewership of these channels which is directly impacting the advertisers. They are not getting the reach they have paid for advertising on these big channels. 

ALSO READ: Know Javed Akhtar’s Reaction To His Viral Video Slamming Pakistan For 26/11 Attacks, Says ‘They All Clapped’

AIDCF cautioned the advertisers and said in a statement, “The recent actions by Disney-Star, Sony and Zee have deprived more than 45 million households across India of watching their channels since Saturday, February 18, 2023. The 45 million homes account for nearly 35% of the pay TV market in India. Are you still getting the reach that you have paid for?”

Adding to this the federation said, “Your advertisements are not reaching more than 200 million consumers across all states and Union Territories in India for the past three days. More than 46 billion minutes of viewing time are being lost per day across India on the largest cable networks in India including GTPL, DEN, Hathway, Fastway, In Cable, NXT Digital, Asianet, KCCL, UCN and many more.”

These networks cater to large audiences in HSM as well as South with a dominant presence in Punjab/Haryana/Chandigarh/HP, UP/Uttarakhand, Gujarat, Rajasthan, Maharashtra, West Bengal/Odisha, Madhya Pradesh/Chhattisgarh, Bihar/Jharkhand, North-East, AP/Telangana, Karnataka, Kerala, Tamil Nadu, etc,” they further added.

Take an informed decision when you advertise on any of the channels including Star Plus, Zee TV, Sony Entertainment, Sony Sab, Star Sports, Sony Sports, Star Gold, Sony Max, Zee Cinema, etc. These channels are not being viewed by more than 4,50,00,000 homes translating to more than 20,25,00,000 (20.25 crore) viewers. It is your right to ask for viewership when you’re paying for it,” the federation concluded.


Tags: Special News , AIDCF Cautions Advertisers , Star , Zee , Sony , Star Zee Sony Trp , AIDCF , All India Digital Cable Federation , All India Digital Cable Federation Notice , #BiggestMediaScam , Sony Entertainment , Star Plus , Star Zee Sony Advertisements , New Tariff Order , Distribution Platform Operators



related news




Photo Gallery



Video Gallery



5 Dariya News RNI Code: PUNMUL/2011/49000
© 2011-2023 | 5 Dariya News | All Rights Reserved
Powered by: CDS PVT LTD