Social media and brands have become inseparable now. All brands and businesses have a common goal - to reach people and turn them into customers. Social media offers a brilliant and inexpensive way to do the same. Having strong online presence on social media platforms like Instagram, Facebook and Twitter increase any brand's potential to connect with people and in turn build a favorable image. Brands use social media to establish a personal touch and humanize themselves.
For instance, certain brands introduce their in-house team to their followers and also offer video messages of satisfied customers and clients. This builds public trust and helps people to register the brand as a top choice the next time they're ready to make a purchase. Influencer marketing is another way brands and businesses get to dedicate their marketing campaign directly to their target audience. They pick social media influencers who have a genuine engagement on their page and whose content align perfectly with their products/services. For instance, a food blogger on Instagram will get approached by brands in the food and drinks industry. The influencers are then paid to convincingly recommend the brand and its products to their audience.
If the influencer has maintained a high degree of credibility in his/her profession, there is a great chance that a lot of people in the influencer's audience will become customers of the brand. Additionally, social media helps brands to initiate reputation management wherein brands healthily engage with people and professionally respond to criticism posted online. A lot of people also expect brands to be available on social media to offer redressal to their grievances. More and more brands are adopting social customer care blended with traditional modes of customer support.To conclude, social media assists brands in generating leads, targeting specific markets, ensuring their projects stay top of mind and boosting overall sales.