Gionee India, country’s leading smartphone player recently ended the ‘Smile Squad Initiative’ on a highly successful note. The campaign ran for a duration of three months with more than 1.5lac customer participation from North, South, East and West. It garnered positive response, hence adding more smiles and cheers to the loyal user base. More than 550 lucky winners won gold coins, free handsets and motor bikes as gratifications from the brand.Smile Squad initiative is an exclusive community of Gionee users created with the sole objective – to enhance smiles and enrich the lives of brand loyalists with exciting goodies and gifts. The campaign commenced on December 10th, 2017 and was on till February 28th, 2018 wherein with every new Gionee purchase all customers, existing and new, got a chance to win exciting gifts like gold coins and Gionee smartphones. Some super lucky winners from Gujarat, Rajasthan, West Bengal, TN, Nagaland, Punjab and Bihar were also awarded motor bikes by the brand.The program has enabled Gionee to reinforce the brand philosophy to spread smiles and stay true to their commitment.
Commenting on the success of the Smile Squad’ campaign, Alok Shrivastava, Director Sales, Gionee India said, “It’s fantastic to see how customers have come together and welcomed this genuine effort by the brand through this unique initiative. With over 500 winners and more than 1 lac participation we are thankful to our loyal patrons. Gionee India, as part of its customer connect program is always on the lookout for avenues to create and provide a fun and differentiated experience to its customers. Smile Squad Initiative has been able to tap and bond with consumers across tier 1, 2 and 3 markets. We aim to create and consistently build a strong connect with all our users across geography and look forward to an even more enthusiastic participation from them.”With the successful culmination of the Smile Squad initiative the brand is gearing up for the next campaign initiating interesting engagement activities to continue building a strong connect with its customer base.
About Gionee India:
Gionee established its operations in India in 2012 and is headquartered in New Delhi. The company has a patron base of 1.25 crore in India and over 6% market share of the Indian smartphone market. Gionee manufactures all devices for the Indian market in India. The company today has a presence in over 42,000 retail outlets across 2200 cities in India. Guaranteeing a turnaround time of 72 hours to its customers, Gionee has invested in 555 exclusive service stations with plans to expand to 600 enhance its after sales relationships with the customers.