With a view to showcase and to further promote the rich tourism potential of the State, the J&K Tourism Department which is participating in the 3-day South Asia’s leading travel show South Asian Tourism and Travel Exchange (SATTE) today organized “J&K Evening” at Qutub Minar in New Delhi in collaboration with SATTE.More than 500 delegates both foreign and domestic participated in the function. An exclusive interactive session was held to share the ideas regarding promotion of world tourism with collective efforts and to take feedback from the participants about the tourism opportunities in the State.Tourism department participates in SATTE every year which is Asia’s biggest travel trade show where potential buyers and sellers from all over the world visit to explore tourism potential. SATTE also hosts seminars and panel discussions during the exhibition. It is one of the biggest opportunities for the travel trade fraternity to attract visitors to their states.
Secretary Tourism, J&K, Mr. Farooq Shah who was the chief guest on the occasion spoke in detail about J&K’s tourism potential and newly developed tourist spots besides throwing light on the activities, festival and functions being organized in the state during 2016.He described J&K as crown of the Incredible India bestowed with varied tourism potential in art, craft, heritage, religious, cuisine besides adventure and leisure tourism. He said J&K is an all season tourism destination and caters to the needs of tourists from across the world. State has developed necessary tourist infrastructure at all destinations as per the needs of the foreign and domestic tourists. The unique scenic beauty of Kashmir Valley and Ladakh’s famous Gumpas and other heritage sites of the State make visits of the tourists ever memorable, said Mr. Shah.Secretary appealed the delegates to become ambassadors of J&K and promote the tourism potential of the State so that the tourists of their states get an opportunity to visit Jammu and Kashmir to enjoy in nature’s lap.The officers of J&K Tourism including Special Secretary Tourism Mohammad Hussain Mir, Director Tourism Kashmir Mahmood A Shah, Deputy Director Tourism Publicity Kashmir Peerzada Zahoor and other officers of the department were also present on the occasion.