After Swiggy, Bharat Matrimony Faces Boycott Calls Over Holi Advertisement
5 Dariya News
09-Mar-2023
After Swiggy Bharat Matrimony has landed itself in controversy and has become the point of discussion due to its Holi advertisement. Many people are opposing the brand by criticising it for hurting Hindu religious sentiments and have started #BoycottBharatMatrimony trend on social networking sites.
All this started after Bharat Matrimony shared a Holi advertisement which calls out the harassment and abuse that women face during the festival Holi. This ad has angered people as they think that this ad hurts Hindu religious sentiments. The shared ad was captioned as, “A lot of women have stopped playing Holi due to the trauma they experience through harassment. Watch this video that brings this to life in a hard hitting way. This Holi, let’s celebrate Women’s Day, and choose to keep them safe everyday. #BeChoosy #Holi #Holi2023 #WomensDay
This advertisement received much hatred and people started questioning the brand that why to post such ads on Hindu festivals and not during Muslim festivals. Advocate Ashutosh J. Dubey blamed the brand for using the beliefs of Indians for some financial gain.
Under the name of #Holi, Bharat Matrimony gives gyan to Hindus on violence against women.
Bharat Matrimony has used the beliefs of Indians for some financial gain!
If you want to have fun, play with colors instead of feelings!
Sorry, @bharatmatrimony!#BoycottBharatMatrimony pic.twitter.com/VDEcPJvO5a
Many people came in support of Bharat Matrimony by calling it a perfect ad for spreading awareness and said that this triggered those who actually harass women. While many people opposed it. As a result, Bharat Matrimony made changes to their shared post by editing the caption.
This Women's Day & Holi, let's celebrate by creating safer and more inclusive spaces for women. It's important to acknowledge the challenges that women face in public spaces and create a society that truly respects their well-being - today & forever.#BharatMatrimony #BeChoosy pic.twitter.com/9bqIXZqaXu
Earlier Swiggy was called for Hinduphobia due to the Billboard advertisement it shared which asked people to not to throw eggs at each other on Holi. In response, Swiggy took down the Billboard.
ALSO READ: #HinduPhobicSwiggy Takes Internet By Storm, Read To Know What Happened