Determined to ensure that his "Bigg Boss 8" victory doesn't go to waste, Gautam Gulati is making an all-out effort to market his popularity in every conceivable way including films. But time management is turning out to be a hassle."Suddenly time management is a problem. I've to juggle between various events and my regular regime and personal life. I can't allow any of this to suffer," he said.Now Gautam has a marketing team on board, and yet there is a lot of strain. However, he isn't complaining."It's very nice, very pleasant now. After 'Bigg Boss', I am recognised and treated well. When I meet film producers, they are good to me. The big stars also meet me warmly, so I can't complain," said the actor, who has even signed two films."In one, I play a conman, and in the other I am a film director."Beyond these details, Gautam is not willing to talk about his film projects yet. He admits life has become a rollercoaster ride since his victory on "Bigg Boss", a popular reality show."While I was inside 'Bigg Boss' I never knew how I was being perceived. When I was being calm and restrained, I was only being my natural self. It was only after I came out that I got to know I was liked for being the person I am," confessed Gautam.He has however not been able to keep in touch with his friends from the show."We all got busy with our own things. I barely have time to get through all the commitments each day. I am not able to see as much of family and friends as I'd like to. But I am enjoying every minute of this new phase in my life," he added.