The report titled “Vietnam Engine and Agricultural Machinery Corporation Company Analysis – Gaining Market Penetration in Power Tillers Market” provides a comprehensive analysis regarding the performance of the company and its agricultural machinery products in Vietnam. The report covers aspects such as the market size on the basis of revenue generated from the sale of agricultural equipments under various product categories. The revenues of the company has been segmented based on various product categories including two wheel tractors/ power tillers, four wheel tractors, combine harvesters and rice transplanters. The revenues of the company have also been segmented on the basis of regional sales and distribution channel. The publication also covers the working model, best sellers of VEAM corporation products. In addition to this, a comparative analysis of best selling VEAM Corporation products in power tillers, four wheel tractors, rice transplanters, and others with other Agri machine companies has been showcased in order to understand the market share. The financial performance of the company along with the expected future performance of the company has also been showcased in the report. This report will help industry consultants, agri machines manufacturers, dealers, potential entrants into the agri machines segment and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
Outline
Founded in 1990, Vietnam Engine and Agricultural Machinery Corporation manufactures engines and trades agricultural machinery in Vietnam. The organization is also engaged in the manufacturing and trading of automobiles, and auto and motorcycle's parts and components. Its products include trucks, tractors, engines such as diesel and gasoline engines; other products, including water pumps, diesel generators, implements and rice hullers; and spare parts, such as components for motorcycles and bearings. The company sells its products through dealers. The company is based in Hanoi, Vietnam.
Manufacturing Facility and Production
The company domestically manufactures and trades the automobiles and auto components and sells in the market via partners. The Company also imports CKD tractors and rice transplanters from Iseki Japan and assembles it in their factory in Vietnam and sells the products through dealers
Competitive Scenario
In Vietnam, Kubota is the market leader having a market share of ~% in 2015 in four wheel tractors and ~% in two wheel tractors. VEAM has a stronghold in two wheel tractor category. It sells powerful two wheel Iseki tractors from 16 HP to 26 HP. VEAM is the third largest player in Vietnam in four wheel category with the market share of ~% in 2015.
Expected Future Performance
The company is focused on the market by developing a sales network, reducing costs and improving information shared between the producer and customers. The company foresees an increase in the competitive pressure and thus aims to develop customer-oriented services and products at competitive prices. Company is providing guidance to increase revenue and profitability by ~ times from the current levels by 2020.