In a setback to liquor baron Vijay Mallya, the Supreme Court on Monday rejected his plea challenging the criminal proceedings for wilfully disobeying an Enforcement Directorate summons relating on payment of $200,000 to a British company for displaying the Kingfisher logo during 1996-98 Formula 1 events.An apex court bench of Justice J.S. Kehar and Justice Adarsh Kumar Goel also fined Mallya Rs.10 lakh.Mallya had challenged a Delhi High Court verdict turning down his plea against the ED summons for violating the now defunct Foreign Exchange Regulation Act.