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Shark Tank India Season 3: Innerwear Brand D'chica Pitch And Update

Innerwear Brand D
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Web Admin

Web Admin

5 Dariya News

23 Feb 2024

D'chica, a brand catering to teen girls' puberty essentials, made a splash on Shark Tank India's Season 3, securing an impressive deal and sparking conversations about sensitive topics. This article delves into their journey, highlighting their impact and the significance of their pitch.

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From Idea to Pitch in Shark Tank India

Founded by Richa Kapila and Vani Chugh, D'chica addresses the gap in the market for stylish and comfortable innerwear and athleisure specifically designed for young girls navigating puberty. 

Recognizing the lack of options that catered to both comfort and personal expression, they created a brand that embraces inclusivity and body positivity. Richa and Vani made D'chica into a brand that appeals to Gen Z and the Alpha generation with their perseverance and hard work. They want Rs 80 lakhs on the program in exchange for a 1% equity stake.

D'chica’s Shark Tank Moment

During their pitch on the show, Richa and Vani showcased their vibrant collection of bras, panties, activewear, and period essentials. They emphasized their focus on quality, affordability, and open communication about puberty, resonating with the Sharks and the audience.

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D'chica’s Deal in Shark Tank

The co-founders impressed Namita Thapar and Vineeta Singh, securing an investment of Rs. 80 lakh for a 2% equity stake with an additional 1% royalty until the investment is recouped. This deal not only provided financial support but also valuable mentorship and guidance from these successful entrepreneurs.

Shark Tank Impact and Significance D'chica

D'chica's appearance on Shark Tank India went beyond securing funding. It sparked important conversations about normalizing puberty experiences and breaking the silence surrounding menstruation. Their brand empowers young girls to embrace their bodies and make informed choices during a crucial phase of their lives.

Key Takeaway

D'chica's success highlights the growing demand for products that cater to specific needs and preferences, especially those often overlooked.

Their pitch also sheds light on the importance of breaking taboos and openly discussing sensitive topics like puberty and menstruation.

The investment deal serves as a validation of their innovative approach and a stepping stone for further growth and impact.


D'chica's journey on Shark Tank India is just the beginning. With their commitment to providing comfortable, stylish, and age-appropriate products, along with the support of their investors, they are poised to empower and inspire a generation of young women.


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