The Central Bureau of Communication, Ministry of Information and Broadcasting, Government of India, with the support of the First Punjab Battalion of NCC, launched a Shramdaan campaign on a large scale, while giving the message of Swachh Bharat, at the War Memorial, Amritsar. On this occasion, the youth arrived in large number and took an oath to keep their surrounding clean. Speaking on this occasion, Subedar Gurnam Singh said that the importance of air, water and earth has been categorically mentioned in the religious scriptures, so we need to take initiative in terms of cleanliness as a good citizen. He said that cloth/jute bags should be used replacing the use of polythene.
Gurnam Singh said that developed countries pay more attention to cleanliness and in our country too, after the government, now people will have to take such initiative. Speaking on this occasion, Gurmeet Singh, Head of Central Bureau of Communication Amritsar, Ministry of Information and Broadcasting said that the cleanliness drive was started on the birth anniversary of Father of the Nation Mahatma Gandhi and former Prime Minister Lal Bahadur Shastri ji. He said, “Swachh Bharat has become a big campaign in the last 9 years.” Besides this, he appealed to make this campaign a mass movement to make it successful.
Speaking from the stage, NCC Officer Sukhpal Singh Sandhu said, “Every countryman has to come forward to keep every nook and corner clean.” He appealed to the people to contribute to this campaign. He said that instead of throwing the plastic on the roads, it should be thrown in the dustbin. Meanwhile, the participants in Shramdaan were also taken to a Plastic Waste Management and Livelihood Project and were given information about recycling of plastic and its challenges. On this occasion, the Ministry of Information and Broadcasting donated dustbins to the School of Eminence, Chheharta, Amritsar giving a message of cleanliness.
The street play performed during the program kept the time bound and explained it interestingly that how to make cleanliness a part of life. However, the program organized by the Ministry of Information and Broadcasting, Government of India, was a big success and generated a new energy among the local residents while conveying the message of the importance of cleanliness as well as the preservation of the environment.