Punjab Chief Minister Bhagwant Mann on Monday asked the Markfed- the premier cooperative of the state, to further launch an aggressive marketing campaign to capture a sizable chunk of consumer market not only in the state but across the country and even abroad.
The Chief Minister, who released the calendar of Markfed here today at his office in Punjab Civil Secretariat- I, said that it is the need of the hour to further strengthen the cooperative sector in the state.
He asked the officers to further explore possibilities for popularizing the existing and new range of products manufactured by MARKFED. Bhagwant Mann said that since, the ‘Sohna’- a trusted household name known for its reliable products enjoy the confidence of millions of people thus it had vast potential for its growth.
The Chief Minister said that the leading state cooperatives have a perceptible presence in the domestic market adding that ‘Sohna’ products have created a niche for its ever growing demand in the domestic as well as international market after having dominated the rural and regional market.
Bhagwant Mann asserted that MARKFED has already left an impeccable imprint in the market with the quality food products like Ghee, Refined Oils, Sauces and Basmati Rice and others.
He said that MARKFED must make endeavor to further develop an efficient marketing network to facilitate the sale of its premium products at the country's leading malls, stores, outlets and mega markets besides tapping the unexplored potential of exports.
The Chief Minister asked the officers to work out a time bound action plan to make the marketing of their products through launching suitable advertising cum marketing campaigns to boost their sales enormously.
Bhagwant Mann said that the marketing team of MARKFED must further pull up their socks to turn the fortunes of this PSU to reach its zenith in marketing its wide range of time-tested and quality products. Congratulating the officers for releasing the calendar to mark the New Year, he asked them to render their services zealously.